Expansion into Mexico Marley Coffee recently expanded to Mexico by partnering with a luxury resort. This presents a new market for sales outreach and potential distribution opportunities in a growing coffee market.

Brand Recognition & Legal Win Despite facing a trademark infringement case in the past, the legal victory and association with Bob Marley's legacy have strengthened Marley Coffee's brand recognition. Leverage this positive development to enhance sales pitches and customer trust.

Sustainable Sourcing Story With globally sourced beans and a focus on supporting communities and the environment, Marley Coffee has a compelling sustainable sourcing story. Highlighting this aspect in sales materials can resonate with environmentally-conscious consumers and businesses.

Competitive Positioning Marley Coffee's revenue and funding figures position it alongside major competitors like Starbucks, Tim Hortons, and Peet's Coffee. Emphasize the quality and uniqueness of Marley's products to differentiate and attract customers in a crowded market.

Tech-driven Operations Utilizing a tech stack that includes Lightbox, PWA, and WordPress.com, Marley Coffee demonstrates a tech-savvy approach that can be leveraged in sales strategies. Highlight the efficiency and innovation brought about by these technologies to appeal to modern consumers.