Divorce Niche Target the divorce market (individuals and couples) and prenups; propose to law firms and mediators to embed financial analysis in settlements; identify pain points like asset division, alimony, tax implications.

Legal Partnerships Develop formal partner programs with family law attorneys, mediators, and divorce planners; offer co-branded proposals and referral incentives; provide ready-to-use financial analysis for settlements.

Digital Outreach Utilize Calendly for streamlined intake; deliver a fast onboarding experience to small firms; explore white-label or co-branding with partner firms.

Cross Sell Opportunities Cross-sell into related financial services such as retirement planning, tax optimization, and asset protection for clients going through divorce; position as a one-stop financial advisor for post-separation financial health.

Data Security Emphasize data security and discretion when handling sensitive divorce data; demonstrate compliance and secure delivery of documents to reassure law firms and clients; leverage existing cloud and CDN stack to tout robust security.