Partnerships and Funding MaRS Discovery District has established strategic partnerships with notable organizations like RBC, Peter Gilgan Foundation, and Toyota Canada Inc., receiving significant funding injections. Leveraging these partnerships can open doors for collaboration and cross-selling opportunities.

Urban Innovation Hub As the world's largest urban innovation hub, MaRS attracts top talent and fosters cutting-edge developments in health, cleantech, fintech, and enterprise sectors. Positioning products or services as solutions to support startups in these sectors can be a lucrative sales approach.

Executive Leadership Change With the recent appointment of Grace Lee Reynolds as Interim CEO, MaRS is likely undergoing strategic shifts or focusing on new initiatives. Engaging with the new leadership team presents an opportunity to pitch tailored solutions aligned with their vision.

Market Expansion and Alliances Expanding globally, MaRS has influenced innovation districts in major cities worldwide. Identifying markets aligning with MaRS's footprint and forming alliances in these regions could lead to new business prospects and market penetration opportunities.

Tech Stack Integration MaRS employs a range of technologies including Calendly, Kubernetes, WordPress, and more. Offering tech-related products or services that complement or enhance their existing stack can present avenues for partnerships and sales engagements.