Specialist Capabilities Target civil engineering contractors and infrastructure project buyers who value in-house execution of land and underwater earthworks. Martens en Van Oord emphasizes self-performed work with a large fleet and skilled personnel, suggesting sales opportunities around integrated project delivery, equipment leases, and long-term maintenance partnerships.

Mid-market Growth Position as a mid-sized, highly specialized player with a proven track record since 1986. Focus on clients seeking niche expertise in challenging environments, where agility and specialized vessels and machinery are required. Upsell on turnkey solutions and collaborative contracting for large infrastructure bids.

People-Driven Value Leverage the brand slogan The People Who Make It and emphasis on skilled staff to propose training, safety, and workforce development programs for client sites, along with joint ventures that highlight experienced teams and reduced hiring risks for clients.

Digital Readiness Explore opportunities to modernize client engagement and project monitoring through tech partners. Use existing tech stack signals (Hotjar, Cybot, PHP, Nginx) to propose site reliability, data analytics for project performance, and enhanced client portals for real-time progress reporting and compliance.

Funding Readiness With revenue in the single-digit millions and a history of sizeable infrastructure projects, target public and private sector tenders that favor established, financially stable suppliers. Propose payment terms, risk-sharing mechanisms, and performance-based contracts to align with procurement expectations of comparable peers.