Fashion Expansion Maryam Nassir Zadeh has expanded into men's ready-to-wear in 2020, presenting an opportunity to target a new demographic and increase overall sales revenue by catering to a broader market.

Tech Integration Utilization of tech tools such as Facebook Pixel, Shopify, and Mailchimp indicates a strong online presence and digital marketing strategy. Leveraging these tools effectively can enhance customer engagement, drive sales through targeted ads, and optimize the e-commerce platform.

Collaborative Branding MNZ's emphasis on collaboration with musicians, stylists, and photographers presents a unique selling point. Partnering with influencers or artists for exclusive collections can create buzz, attract new customers, and boost sales through limited edition and culturally relevant products.

Physical Retail Operating brick-and-mortar stores in New York and Paris provides the opportunity to create curated in-store experiences, host events, and offer exclusive products. Leveraging the brand's physical presence can drive foot traffic, increase brand visibility, and drive sales both in-store and online.

Market Positioning Positioning MNZ as the 'influencer’s influencer' and embodying downtown New York style distinguishes the brand in a crowded fashion market. Emphasizing this unique positioning in marketing and brand campaigns can attract loyal followers, build brand advocacy, and drive sales through a strong brand identity.