Luxury Brand Heritage Maserati's over a century of prestigious automotive history and a strong brand image position it as a luxury vehicle manufacturer, appealing to high-net-worth individuals and premium markets worldwide.

International Presence With representation in 61 countries, Maserati offers extensive global reach, creating opportunities to target emerging markets and regions with growing demand for luxury automobiles.

Brand Values Focus Maserati's emphasis on innovation in human resources and customer transparency aligns with contemporary consumer expectations, making it attractive to clients seeking ethical and forward-thinking brands.

Limited Revenue Size Despite its rich heritage, Maserati's current revenue levels suggest significant growth potential, especially through targeted strategies that leverage its brand prestige and global footprint.

Growth Opportunities Positioned among major players like Ferrari and Bentley, Maserati offers opportunities to expand product offerings, enhance customer engagement, and capitalize on the luxury automotive market's upward trends.