Strategic partnerships Leverage recent collaborations such as 7-Eleven Canada and Paymi to propose co-branded promotions, exclusive bundles, or loyalty incentives that align with Mastermind Toys’ holiday and gifting seasons.

Expansion and closures Monitor ongoing store optimization signals, including past store closures in Canada and Europe, to tailor offerings for high-performing locations, optimize inventory via regional demand data, and identify new high-potential markets.

Payment and credit Given reported invoice nonpayment issues, position flexible credit terms, streamlined invoicing, and guaranteed timely settlements as part of supplier conversations to strengthen financing options and reduce receivables risk.

Tech-enabled selling With a tech stack spanning Amplitude, Adobe, WordPress, and SvelteKit, offer data-driven marketing services, enhanced digital storefront experiences, and dynamic promotions that boost online and in-store conversion.

Brand and content Capitalize on Mastermind Toys’ 40-year play-centric brand by proposing curated toy assortments, educational play kits, and experiential events that drive engagement, cross-sell opportunities, and repeat visits during holidays and back-to-school seasons.