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Insights

Growing E-commerce Presence Matas has expanded its online sales channels by launching new web shops in Denmark and Sweden, with online revenue now comprising nearly a quarter of its total turnover, indicating a significant shift towards e-commerce and digital engagement that can be leveraged for targeted marketing and omnichannel sales strategies.

Strong Customer Loyalty With a large membership base of 1.9 million in the Club Matas loyalty program, the company demonstrates high customer engagement and retention potential, providing opportunities for personalized offers, subscription services, and targeted promotions to increase both repeat sales and customer lifetime value.

Partnership and Expansion Recent collaborations, such as with Probi for Nordic market expansion and Reepay for subscription services, highlight opportunities to introduce new health and beauty products, subscription models, and innovative payment solutions to enhance customer experience and drive incremental revenue streams.

Digital Transformation Matas is investing in omnichannel recognition, winning awards for its digital strategy and leveraging advanced technological tools, which can support the deployment of new digital marketing solutions, customer engagement platforms, and data-driven sales initiatives.

Market Positioning As a leading retail player in health and beauty with a prominent national footprint, Matas offers a robust platform for launching new product lines, exclusive brand collaborations, and personalized marketing campaigns aimed at capturing additional market share within Denmark and the Nordics.

Similar companies to Matas A/S

Matas A/S Tech Stack

Matas A/S uses 8 technology products and services including Azure Service Bus, Contentful, Sprinklr, and more. Explore Matas A/S's tech stack below.

Azure Service Bus
Cloud Infrastructure Computing
Contentful
Content Management System
Sprinklr
Customer Experience Management
Font Awesome
Font Scripts
jQuery
Javascript Libraries
Envoy
Load Balancers
HSTS
Security
Plyr
Video Players

Media & News

Matas A/S's Email Address Formats

Matas A/S uses at least 1 format(s):

Matas A/S Email Formats	Example	Percentage
First.Last@matas.dk	John.Doe@matas.dk	55%
FL@matas.dk	JD@matas.dk	39%
FirstLast@matas.dk	JohnDoe@matas.dk	5%
LF@matas.dk	DJ@matas.dk	1%

Frequently Asked Questions

Where is Matas A/S's headquarters located?

Matas A/S's main headquarters is located at Rørmosevej 1, Allerød, DK-3450, DK. The company has employees across 6 continents, including EuropeNorth AmericaAsia.

What is Matas A/S's phone number?

You can contact Matas A/S's main corporate office by phone at

+45-48-16-5****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Matas A/S's official website and social media links?

Matas A/S's official website is matas.dk and has social profiles on LinkedIn.

How much revenue does Matas A/S generate?

As of October 2025, Matas A/S's annual revenue is estimated to be $578M.

What is Matas A/S's NAICS code?

Matas A/S's NAICS code is 44-45 - Retail Trade.

How many employees does Matas A/S have currently?

As of October 2025, Matas A/S has approximately 2K employees across 6 continents, including EuropeNorth AmericaAsia. Key team members include Chief Financial Officer: P. J. M.Head Of Content, Social Media & Influencer Marketing: M. W.Head Of Brand & Marketing Strategy & Inhouse Brands: K. B. W.. Explore Matas A/S's employee directory with LeadIQ.

What industry does Matas A/S belong to?

Matas A/S operates in the Retail industry.

What technology does Matas A/S use?

Matas A/S's tech stack includes Azure Service BusContentfulSprinklrFont AwesomejQueryEnvoyHSTSPlyr.

What is Matas A/S's email format?

Matas A/S's email format typically follows the pattern of First.Last@matas.dk. Find more Matas A/S email formats with LeadIQ.

When was Matas A/S founded?

Matas A/S was founded in 1949.

Matas A/S

Matas A/S

RetailDenmark1001-5000 Employees

Matas er en landsdækkende detailhandelsvirksomhed, der tilbyder et bredt sortiment inden for sundhed og skønhed. 

Matas tæller 265 butikker fordelt over hele Danmark og en webshop med mere end 1 mio. besøgende om ugen. 
I alt er der ansat omkring 2.500 medarbejdere i Matas’ butikker, lageret, webshoppen og på hovedkontoret i Allerød.
Matas omsætter årligt for ca. 4,5 mia. kroner (2022/23), hvoraf 27 % i dag er online og stort set resten kommer fra en af de 265 Matas-butikker fordelt over hele landet. 

Club Matas er en af Danmarks største kundeklubber med 1,9 mio. medlemmer. Klubben tilbyder medlemmerne blandt andet optjening af point, særligt gode tilbud, målrettet information og deltagelse i lokale arrangementer.

Matas blev grundlagt i 1949 som en frivillig kæde. Størstedelen af butikkerne overgik i 2007 til en kapitalkæde. 
I juni 2013 blev flertallet af butikkerne samlet i et børsnoteret selskab, og i dag er samtlige Matas butikker med i børsselskabet.

Om job i Matas: Se http://www.matas.dk/job-i-matas

Company Overview

Headquarters: Rørmosevej 1, Allerød, DK-3450, DK
Phone number: +45-48-16-5****
Website: matas.dk
NAICS Code: 44-45 - Retail Trade
Founded: 1949
Employees: 1001-5000

Media & News

Funding & Financials

$100M$250M
Matas A/S's revenue is estimated to be in the range of $100M$250M

Funding & Financials

$100M$250M
Matas A/S's revenue is estimated to be in the range of $100M$250M

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