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Insights

Robust Omnichannel Presence Matas has established a strong multichannel retail operation with a widespread network of 265 physical stores across Denmark complemented by a rapidly growing online platform responsible for over a quarter of total revenue, offering ample cross-channel sales opportunities and integrated marketing campaigns.

Loyalty Program Engagement With nearly 2 million members in the Club Matas loyalty program, there is significant potential to upsell and promote personalized offers, exclusive deals, and relevant product bundles to highly engaged customers, boosting customer lifetime value.

Expansion and Partnerships Recent collaborations like the partnership with Probi AB and the launch of new web shops in Scandinavian markets indicate opportunities for strategic partnerships, product innovation, and regional expansion to grow market share in health and beauty segments.

Digital Payment Innovations Matas' integration with payment providers like Reepay and its subscription services reveal an openness to innovative digital payment solutions, opening avenues for selling subscription-based products, personalized refill services, and tailored wellness packages.

Market Position and Growth As a leading player in Denmark’s health and beauty retail space with consistent revenue streams, Matas presents opportunities to introduce exclusive brands, expand private label offerings, and leverage data analytics for targeted marketing to further strengthen its competitive position.

Matas A/S Tech Stack

Matas A/S uses 8 technology products and services including Azure Service Bus, Contentful, Sprinklr, and more. Explore Matas A/S's tech stack below.

  • Azure Service Bus
    Cloud Infrastructure Computing
  • Contentful
    Content Management System
  • Sprinklr
    Customer Experience Management
  • Font Awesome
    Font Scripts
  • jQuery
    Javascript Libraries
  • Envoy
    Load Balancers
  • HSTS
    Security
  • Plyr
    Video Players

Matas A/S's Email Address Formats

Matas A/S uses at least 1 format(s):
Matas A/S Email FormatsExamplePercentage
First.Last@matas.dkJohn.Doe@matas.dk
56%
FL@matas.dkJD@matas.dk
38%
FirstLast@matas.dkJohnDoe@matas.dk
5%
LF@matas.dkDJ@matas.dk
1%

Frequently Asked Questions

Where is Matas A/S's headquarters located?

Minus sign iconPlus sign iconMatas A/S's main headquarters is located at 1 Rørmosevej Allerød, Hovedstaden dk-3450 Denmark. The company has employees across 6 continents, including EuropeNorth AmericaAsia.

What is Matas A/S's phone number?

Minus sign iconPlus sign icon You can contact Matas A/S's main corporate office by phone at
+45-48-16-5****
. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Matas A/S's official website and social media links?

Minus sign iconPlus sign iconMatas A/S's official website is matas.dk and has social profiles on LinkedIn.

How much revenue does Matas A/S generate?

Minus sign iconPlus sign icon As of February 2026, Matas A/S's annual revenue is estimated to be $578M.

What is Matas A/S's SIC code NAICS code?

Minus sign iconPlus sign iconMatas A/S's SIC code is 4899 - Communications Services, Not Elsewhere Classified NAICS code is 44-45 - Retail Trade.

How many employees does Matas A/S have currently?

Minus sign iconPlus sign iconAs of February 2026, Matas A/S has approximately 2K employees across 6 continents, including EuropeNorth AmericaAsia. Key team members include Chief Financial Officer: P. J. M.Vp Category Operations: L. B. L.Head Of Content, Social Media & Influencer Marketing: M. W.. Explore Matas A/S's employee directory with LeadIQ.

What industry does Matas A/S belong to?

Minus sign iconPlus sign iconMatas A/S operates in the Retail industry.

What technology does Matas A/S use?

Minus sign iconPlus sign iconMatas A/S's tech stack includes Azure Service BusContentfulSprinklrFont AwesomejQueryEnvoyHSTSPlyr.

What is Matas A/S's email format?

Minus sign iconPlus sign iconMatas A/S's email format typically follows the pattern of First.Last@matas.dk. Find more Matas A/S email formats with LeadIQ.

When was Matas A/S founded?

Minus sign iconPlus sign iconMatas A/S was founded in 1949.

Matas A/S

RetailHovedstaden, Denmark1001-5000 Employees

Matas er en landsdækkende detailhandelsvirksomhed, der tilbyder et bredt sortiment inden for sundhed og skønhed. 

Matas tæller 265 butikker fordelt over hele Danmark og en webshop med mere end 1 mio. besøgende om ugen. 
I alt er der ansat omkring 2.500 medarbejdere i Matas’ butikker, lageret, webshoppen og på hovedkontoret i Allerød.
Matas omsætter årligt for ca. 4,5 mia. kroner (2022/23), hvoraf 27 % i dag er online og stort set resten kommer fra en af de 265 Matas-butikker fordelt over hele landet. 

Club Matas er en af Danmarks største kundeklubber med 1,9 mio. medlemmer. Klubben tilbyder medlemmerne blandt andet optjening af point, særligt gode tilbud, målrettet information og deltagelse i lokale arrangementer.

Matas blev grundlagt i 1949 som en frivillig kæde. Størstedelen af butikkerne overgik i 2007 til en kapitalkæde. 
I juni 2013 blev flertallet af butikkerne samlet i et børsnoteret selskab, og i dag er samtlige Matas butikker med i børsselskabet.

Om job i Matas: Se http://www.matas.dk/job-i-matas

Section iconCompany Overview

Headquarters
1 Rørmosevej Allerød, Hovedstaden dk-3450 Denmark
Phone number
+45-48-16-5****
Website
matas.dk
SIC Code
4899 - Communications Services, Not Elsewhere Classified
NAICS Code
44-45 - Retail Trade
Founded
1949
Employees
1001-5000

Section iconMedia & News

Section iconFunding & Financials

  • $100M$250M

    Matas A/S's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Matas A/S's revenue is estimated to be in the range of $100M$250M

Company Leadership

  • Stylized image of a person
    P. J. M.
    Chief Financial Officer
    Phone icon
    Mobile Phone
  • Stylized image of a person
    L. B. L.
    Vp Category Operations
    Phone icon
    Mobile Phone
  • Stylized image of a person
    M. W.
    Head Of Content, Social Media & Influencer Marketing
    Phone icon
    Mobile Phone
  • Stylized image of a person
    K. B. W.
    Head Of Brand & Marketing Strategy & Inhouse Brands
    Phone icon
    Mobile Phone
  • Stylized image of a person
    R. H. S.
    Head Of Marketing, Brand And Content
    Phone icon
    Mobile Phone

Employee Directory

  • Stylized image of a person
    M. W.
    Head Of Content, Social Media & Influencer Marketing
    Phone icon
    Mobile Phone
  • Stylized image of a person
    M. M.
    Board Member (vice Chairman)
    Phone icon
    Mobile Phone
  • Stylized image of a person
    S. K.
    Senior Vice President Digital Development & Loyalty
    Phone icon
    Mobile Phone
  • Stylized image of a person
    B. A.
    Evp Group Digital And Loyalty
    Phone icon
    Mobile Phone
  • Stylized image of a person
    K. B. W.
    Head Of Brand & Marketing Strategy & Inhouse Brands
    Phone icon
    Mobile Phone

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