Strategic Acquisition Matomy has a history of strategic acquisitions including Mobfox, Automax, and Team Internet, signaling opportunities to cross-sell advanced ad tech platforms and integrate complementary inventory or data capabilities for enhanced performance offerings.

Programmatic Strength With in-house programmatic platforms such as Mobfox SSP, Optimatic, and myDSP, there is potential to upsell premium data-driven targeting, creative optimization, and demand-side enhancements to advertisers seeking scalable performance campaigns.

Global Reach Headquartered in Tel Aviv with seven offices worldwide, Matomy’s global footprint allows for multi-market campaigns and regional support partnerships, enabling SDRs to pursue international clients and cross-border programmatic deals.

Leadership Change Recent leadership updates, including a new chairperson and executive appointments, may indicate a shift in strategic priorities, presenting an opening to engage at the executive level with tailored value propositions aligned to new goals.

SME to Mid-Market Fit Revenue range and team size suggest Matomy sits between small-to-mid-market advertisers and mid-tier agencies; targeting growth-stage brands and regional agencies could yield scalable opportunities for performance-driven media buys and data analytics capabilities.