Technological Advancements Taptica leverages a robust tech stack including Shopify, Angular, and Chart.js, enabling advanced targeting capabilities for brands. This technology-driven approach presents an opportunity for sales teams to highlight the cutting-edge solutions offered.
Strategic Acquisitions With strategic acquisitions of companies like RhythmOne and Tremor Video, Taptica has expanded its market presence. Sales professionals can capitalize on these expanded offerings to attract new clients seeking diversified advertising solutions.
Leadership Expertise Ofer Druker, an experienced executive in the advertising industry, has been appointed CEO of Taptica. Leveraging the credibility and expertise of key personnel like Druker can be a compelling sales pitch to potential clients looking for proven leadership in their advertising partners.
Financial Stability Despite the company's revenue falling in the $0 - 10M range, Taptica has successfully secured $53M in funding. Sales representatives can highlight this financial backing as a sign of stability and investment in future growth, reassuring potential clients about the company's financial health.
Competitive Positioning Taptica's positioning among similar companies like The Trade Desk and Criteo provides a competitive advantage. Sales teams can emphasize Taptica's unique value propositions and differentiation to win over clients in a crowded advertising services market.