Acquisition Opportunities Taptica has a history of strategic acquisitions in the digital advertising space, such as acquiring RhythmOne LLC for $176M and Tremor Video. This presents an opportunity for sales development representatives to explore partnerships or acquisitions with smaller advertising companies looking to scale or enhance their technology.
Tech Stack Alignment By leveraging tech tools like Shopify, Angular, and Chart.js, Taptica showcases a commitment to innovative digital solutions. For business development professionals, highlighting synergies in tech stacks could be a strong selling point when pitching to potential clients seeking advanced advertising platforms.
Industry Mergers The merger of Taptica with RhythmOne opens up possibilities for cross-selling products and services to an expanded customer base. Sales representatives can capitalize on these industry mergers by offering bundled solutions or leveraging the combined strengths of both companies to attract new clients.
Top Executive Leadership With the appointment of Ofer Druker as CEO, Taptica strengthens its executive team with industry expertise and leadership. Sales development representatives can use the credibility of top leadership to build trust and create new business relationships with potential clients seeking experienced partners in the digital advertising sector.
Financial Stability and Growth Despite the relatively smaller revenue bracket of $0-10M, Taptica's funding of $53M indicates a strong financial backing. This financial stability can be emphasized by sales professionals to reassure potential clients about Taptica's ability to invest in long-term partnerships and innovative advertising solutions.