Growing Security Portfolio Matrix Systems has a strong reputation for providing comprehensive security solutions, including access control, video surveillance, fire, and intrusion systems, primarily serving clients in the Great Lakes and Ohio River Valley regions. This presents opportunities to upsell integrated security packages and expand service offerings to existing end-user customers.

Strategic Alliances Partnerships like the recent alliance with Next Level Security Systems demonstrate the company's commitment to innovative solutions such as unified video management. Leveraging these collaborations can open cross-selling channels and attract clients seeking cutting-edge, integrated security technology.

Market Expansion Potential With a focus on residential and commercial clients in targeted markets like Florida, Illinois, and Michigan, there is significant potential to increase sales by exploring emerging sectors such as healthcare, education, and industrial facilities that require advanced security systems.

Product Innovation Focus The launch of new software platforms like Frontier 2010 with wireless hardware integration shows the company's emphasis on product innovation. Highlighting these advanced solutions can attract resellers and end-users looking for scalable, flexible security management systems.

Mid-Sized Market Niche Operating with revenue between 1M and 10M, Matrix Systems occupies a niche with room for growth by targeting small to medium-sized enterprises that seek tailored, cost-effective security solutions, presenting a tailored sales approach for expanding their customer base.