Insights

Strong Sustainability Appeal Mat.se's pioneering climate labels on approximately 3000 traditional food items demonstrate a significant commitment to sustainability, appealing to environmentally conscious consumers seeking eco-friendly grocery options.

Eco-Conscious Consumer Base With a focus on organic products, minimizing food waste, and utilizing climate-compensated logistics, Mat.se attracts customers who prioritize sustainable and responsible shopping practices, opening avenues for premium eco-focused product offerings.

Innovation and Convenience The company's integration of smart app features, inspiring recipes, and weekly menus positions it as a convenience-driven platform, creating opportunities to upsell premium meal kits, specialty products, or personalized grocery plans.

Emerging Market Presence As a relatively new player with a small revenue scale, Mat.se presents growth potential for partners with innovative products or services aimed at expanding online grocery market share within Sweden or Scandinavian regions.

Digital Engagement Tools Using advanced digital tools like Optimizely, Hotjar, and Google Tag Manager indicates a focus on data-driven customer experience enhancements, offering opportunities to collaborate on targeted marketing, loyalty programs, or personalized shopping solutions.

Similar companies to Mat.se

Mat.se Tech Stack

Mat.se uses 8 technology products and services including Optimizely, Hotjar, jsDelivr, and more. Explore Mat.se's tech stack below.

  • Optimizely
    A/B Testing
  • Hotjar
    Analytics
  • jsDelivr
    Content Delivery Network
  • Google Fonts API
    Font Scripts
  • OWL Carousel
    Javascript Libraries
  • PWA
    Miscellaneous
  • Java
    Programming Languages
  • Google Tag Manager
    Tag Management

Media & News

Mat.se's Email Address Formats

Mat.se uses at least 1 format(s):
Mat.se Email FormatsExamplePercentage
First.Last@mat.seJohn.Doe@mat.se
38%
First@mat.seJohn@mat.se
12%
First.Last@mat.seJohn.Doe@mat.se
38%
First@mat.seJohn@mat.se
12%

Frequently Asked Questions

Where is Mat.se's headquarters located?

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Mat.se's main headquarters is located at 2 j a Pripps Gata Östra Frölunda, Västra Götaland Sweden. The company has employees across 2 continents, including EuropeAsia.

What is Mat.se's official website and social media links?

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Mat.se's official website is mat.se and has social profiles on LinkedIn.

What is Mat.se's NAICS code?

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Mat.se's NAICS code is 722 - Food Services and Drinking Places.

How many employees does Mat.se have currently?

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As of December 2025, Mat.se has approximately 93 employees across 2 continents, including EuropeAsia. Key team members include Head Of Infrastructure: A. S.Teamleader: W. G.. Explore Mat.se's employee directory with LeadIQ.

What industry does Mat.se belong to?

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Mat.se operates in the Food and Beverage Services industry.

What technology does Mat.se use?

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Mat.se's tech stack includes OptimizelyHotjarjsDelivrGoogle Fonts APIOWL CarouselPWAJavaGoogle Tag Manager.

What is Mat.se's email format?

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Mat.se's email format typically follows the pattern of First.Last@mat.se. Find more Mat.se email formats with LeadIQ.

When was Mat.se founded?

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Mat.se was founded in 2012.

Mat.se

Food and Beverage ServicesVästra Götaland, Sweden51-200 Employees

Mat.se är matbutiken på nätet som gör det lätt att handla rätt – i dubbel bemärkelse. Med vår superenkla app och smarta funktioner är det lätt handla precis det du vill, var du än befinner dig och få maten smidigt levererad hem till dörren.

Sedan starten 2011 har hållbarhet varit en av de viktigaste byggstenarna för oss. Klimatkompenserade och kollektiva transporter, ett stort ekologiskt utbud och minimalt matsvinn är bara några exempel på hur vi jobbar. Vi är dessutom stolta över att vara första butik i världen att klimatmärka cirka 3000 vanliga livsmedel med klimattal.

Vi arbetar med innovativa lösningar i kombination med inspirerande recept och veckomenyer, allt för att underlätta vardagen för våra kunder.

Section iconCompany Overview

Headquarters
2 j a Pripps Gata Östra Frölunda, Västra Götaland Sweden
Website
mat.se
NAICS Code
722 - Food Services and Drinking Places
Founded
2012
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $1M

    Mat.se's revenue is estimated to be in the range of $1M

Section iconFunding & Financials

  • $1M

    Mat.se's revenue is estimated to be in the range of $1M

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