Growth through Acquisition Matson Insurance Agency expanded its market presence in 2019 through strategic acquisition by Sunstar Insurance, indicating an openness to industry consolidation and potential opportunities to offer complementary services or technology upgrades for acquired agencies.

Mid-Sized Market Focus With an estimated revenue between 10 million and 25 million and a relatively small team, Matson Insurance operates in the mid-market segment, presenting opportunities for tailored insurance products or digital solutions designed for similarly sized agencies seeking growth and efficiency.

Technology Adoption Utilizing cloud-based platforms like Amazon Web Services and modern web technologies, Matson Insurance demonstrates a commitment to digital infrastructure, creating opportunities to introduce innovative insurtech solutions that enhance operational efficiency and customer engagement.

Regional Community Engagement Partnering with cultural and regional organizations like Jefferson County History Center showcases their community involvement, which can be leveraged to offer localized insurance packages or community-focused marketing strategies to deepen customer loyalty.

Market Positioning Despite its relatively small size, Matson Insurance operates within a competitive landscape dominated by large players like State Farm and GEICO, highlighting opportunities for personalized service, niche product offerings, or technology-driven differentiation to capture underserved segments.