Online Presence Leverage Matthews' online presence through website and social media tools like Google Analytics, Facebook Pixel, and Mailchimp for targeted marketing campaigns and customer engagement.

Local Engagement Explore local sales opportunities at Matthews' physical location in Woodinville, Washington, by engaging with visitors seeking Washington-crafted beverages, creating tailored promotions, and fostering brand loyalty.

Competitor Analysis Analyze Matthews' market positioning against similar companies like Willis and Parker to identify gaps in the market, competitive advantages, and areas for expansion in revenue and customer base.

Client Relationship Building Build strong client relationships by understanding Matthews' Bordeaux-inspired offerings, crafting personalized experiences, and leveraging technology like IBM WebSphere Commerce to streamline transactions and enhance customer satisfaction.

Revenue Growth Strategies Develop revenue growth strategies by tapping into Matthews' revenue potential within the $0-10M range, exploring opportunities for funding, partnerships, and product diversification to expand market share and profitability.