Insights

Premium Manufacturer Partnerships Leverage Willis' relationships with Corian, Corian Quartz, Lapitec, Arpa and FENIX to secure exclusive distribution or showroom collaborations with top design studios, architectural firms, and fabricators in Ontario and nearby regions. Offer joint marketing, samples, and education programs to drive specification and orders.

Design Community Growth Expand collaboration networks with architects, designers, and fabricators by offering spec ready materials, catalog access, fabrication guides, and showroom partnerships to drive specification and orders.

Digital Sales Enablement Leverage the tech stack to improve online discovery and conversions. Invest in SEO optimized product content, online quotes, CAD blocks and samples, plus YouTube tutorials and virtual showroom experiences to capture designers and procurement teams searching for premium surfaces.

Market Expansion Opportunities With a mid market revenue base and a wholesale model, pursue larger projects in hospitality, retail, and commercial spaces and consider expansion into nearby US markets. Develop project based pricing, volume agreements, and a dedicated sales team for large scale bids.

Premium Value Proposition Position Willis as a design led curator that inspires, educates, solves and supplies, offering end to end support from selection to installation. Emphasize durability, service, and fabricator support to differentiate from commodity distributors and drive repeat business.

Similar companies to Willis

Willis Tech Stack

Willis uses 8 technology products and services including oEmbed, Cart Functionality, Cufon, and more. Explore Willis's tech stack below.

oEmbed
Dev Tools
Cart Functionality
E-commerce
Cufon
Font Scripts
Google Fonts API
Font Scripts
Microsoft Office
Office Suites
Yoast SEO
Search Engines
Google Tag Manager
Tag Management
YouTube
Video Players

Media & News

Willis's Email Address Formats

Willis uses at least 1 format(s):

Willis Email Formats	Example	Percentage
FirstL@4willis.com	JohnD@4willis.com	100%

Frequently Asked Questions

Where is Willis's headquarters located?

Willis's main headquarters is located at 1149 Pioneer Road Burlington, Ontario l7m 1k5 Canada. The company has employees across 6 continents, including North AmericaEuropeAsia.

What is Willis's phone number?

You can contact Willis's main corporate office by phone at

+1-888-994-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Willis's stock symbol?

Willis is a publicly traded company; the company's stock symbol is WLFCP.

What is Willis's official website and social media links?

Willis's official website is 4willis.com and has social profiles on LinkedIn.

What is Willis's NAICS code?

Willis's NAICS code is 4233 - Lumber and Other Construction Materials Merchant Wholesalers.

How many employees does Willis have currently?

As of May 2026, Willis has approximately 113 employees across 6 continents, including North AmericaEuropeAsia. Key team members include Ceo: M. H.Ceo - Fajs Usa: A. P.Vp & Consulting Actuary: J. D.. Explore Willis's employee directory with LeadIQ.

What industry does Willis belong to?

Willis operates in the Wholesale Building Materials industry.

What technology does Willis use?

Willis's tech stack includes oEmbedCart FunctionalityCufonGoogle Fonts APIMicrosoft OfficeYoast SEOGoogle Tag ManagerYouTube.

What is Willis's email format?

Willis's email format typically follows the pattern of FirstL@4willis.com. Find more Willis email formats with LeadIQ.

When was Willis founded?

Willis was founded in 1967.

Willis

Q: What is Willis's official website and social media links?

Willis's official website is 4willis.com. Willis has social profiles on LinkedIn.

Q: How many employees does Willis have currently?

Willis has approximately 113 employees.

Q: What technology does Willis use?

Willis's tech stack includes YouTube, Element UI, RSS, Microsoft Office, oEmbed.

Q: What is Willis's NAICS code?

Willis's NAICS code is 4233 (Lumber and Other Construction Materials Merchant Wholesalers).

Wholesale Building MaterialsOntario, Canada51-200 Employees

Willis is a wholesale building materials company headquartered in Burlington, Ontario, Canada, at 1149 Pioneer Road (L7M 1K5) and employs 51–200 people. The company focuses on premium design surfaces and provides horizontal and vertical solutions for interior and exterior applications, with information available at https://4willis.com. Willis collaborates with multidisciplinary design and fabrication communities to create environments that enrich the lives of people in places where they live, work, shop or gather. It partners with premium material manufacturers including Corian Solid Surface, Corian Quartz, Lapitec Sintered Stone, Arpa and FENIX. Reported annual revenue falls in the $25 million to $50 million range.

Company Overview

Headquarters: 1149 Pioneer Road Burlington, Ontario l7m 1k5 Canada
Phone number: +1-888-994-****
Website: 4willis.com
Stock Symbol: WLFCP
NAICS Code: 4233 - Lumber and Other Construction Materials Merchant Wholesalers
Founded: 1967
Employees: 51-200