Premium Design Focus Willis specializes in curating high-end design surfaces, targeting premium interior and exterior space developers, which creates opportunities to collaborate on upscale commercial and residential projects seeking sophisticated materials.

Collaborative Approach Their partnership with renowned manufacturers like Corian®, Lapitec®, and FENIX® positions Willis as a key distributor for innovative, durable materials, making them a valuable partner for design firms and contractors aiming for premium installations.

Market Segment Operating within the wholesale building materials industry with a revenue between $25M and $50M and a customer base likely comprising architects, designers, and builders, indicating opportunities for targeted outreach in these sectors.

Technological Integration Utilizing various web and e-commerce technologies, Willis is well-positioned digitally to expand online sales channels, enabling targeted marketing campaigns and seamless B2B purchasing experiences.

Growth Potential With a relatively modest employee base and high-value premium products, there is potential for scaling sales by increasing brand awareness among high-end project developers and expanding into new geographic markets.