Targeted SEL Expansion Mawi Learning specializes in evidence-based social emotional learning tools used by over 1,000 school districts and more than one million students. This indicates a strong foothold in K-12 SEL, presenting opportunities to upsell advanced PD, classroom resources, and district-wide SEL implementation services to districts already familiar with the platform.

Awarded Credibility Award-winning online courses (including CODiE) bolster credibility with potential buyers. Leverage awards in outreach to district decision-makers and procurement teams as a differentiator to accelerate pilot programs and larger district contracts.

Growth via Partnerships Recent historical acquisitions in the education space (ACT, Inc. acquiring Mawi Learning) highlight potential for partnership or integration opportunities with assessment and student performance ecosystems. Explore co-sell, data integration, and bundled offerings with complementary providers.

Low Revenue, High Upsell Potential Current revenue under $1M with a lean team suggests high potential for upsell within existing districts and expansion into new districts through scalable online PD, measures, and curriculum adoption across multiple schools within a district.

Tech-Enabled Outreach Utilize the existing tech stack (HubSpot Analytics, LinkedIn Insight Tag, SAP SuccessFactors, Adobe Experience Manager, WordPress, etc.) to optimize targeted marketing, nurture campaigns, and personalized demos for district buyers, curriculum coordinators, and SEL directors to shorten sales cycles.