Niche agility Target MaxAgility as a boutique IT services and consulting firm focused on Agile transformations; position as a partner for specialized AMP and ACE frameworks to help them scale their Agile initiatives and differentiate from large consultancies.

Diversity commitment Leverage their recently launched Diversity & Inclusion Statement to propose inclusive transformation programs, cross-functional coaching, and diverse talent placement services as a value-add for clients prioritizing DEI in tech and agile teams.

Coaching ecosystem Offer embedded coaching and Community of Practice facilitation as scalable engagement models; align with their AMP approach to provide ongoing mentoring, embedded coaches, and sustainable Agile transformations for mid-market and enterprise clients.

Lean financials With a revenue range of 1M–10M and a small team, present high-margin, flexible engagement options such as pilot projects, retainer-based coaching, and modular transformation services to fit their growth stage and risk tolerance.

Digital credibility Highlight opportunities to expand their online content, case studies, and conference materials to attract new clients; propose marketing automation, case-driven storytelling, and SEO-optimized resources to increase inbound inquiries from IT services buyers.