Diverse leadership Maxary is a women owned minority firm (WBENC certified), which can be positioned to clients seeking diverse suppliers and inclusive hiring practices, presenting a sales angle around compliance and ESG alignment.

Recruiting specialization With a focus on recruiting services across the United States and a mid-market team size, target mid to large organizations needing scalable, compliant staffing solutions and executive search capabilities.

Tech-enabled hiring Utilizes recruiting and analytics tools (iCIMS, Piwik PRO Core, and ad/metric tracking) to demonstrate data-driven recruitment outcomes, enabling capability statements around speed, attribution, and candidate quality.

Strong revenue signal Reported revenue in the range of $50M-$100M signifies established client relationships and cash flow, suggesting opportunities for expansion into adjacent IT services or higher-value recruitment outsourcing deals.

Sustainability/brand fit Being a WBENC-certified minority-owned firm positions Maxary well for partnerships with defense, healthcare, and government contractors, as well as corporations prioritizing supplier diversity and inclusive procurement.