Insights

Luxury Brand Partnerships MAXMEDIALAB operates as a luxury-focused 360 media agency with a portfolio including Audemars Piguet, Hermès, Giorgio Armani, Ralph Lauren, Haus Labs by Lady Gaga, La Prairie and Dolce & Gabbana. This positions them well to pursue expanded partnerships with premium fashion and beauty brands seeking integrated campaigns, global reach, and creator collaborations.

Australian Luxury Leader The company highlights a track record of high-profile launches in Australia (Haus Labs, Fenty Beauty, Paspaley x Vogue, Dolce & Gabbana beauty) and has won recognitions in luxury PR. This suggests strong credibility and a competitive edge in securing luxury brand campaigns and long-term retainer work in the Australian market.

Global Network & Tech MAXMEDIALAB leverages a mix of media strategy, buying, global communications, creator talent, and data platforms, plus a tech stack including Google Ads, Microsoft Advertising, AWS, and Cloudinary. This indicates a capability to upsell data-driven digital programs, influencer collaborations, and international campaigns to existing and new clients.

Expansion Opportunities Recent news cites new publicity client Forever New and a Golden Award nomination for Haus Labs Australia, signaling ongoing growth and opportunities for expanding into more fashion and beauty brands, as well as opportunities to cross-sell PR, media, and experiential services.

Growth-ready SME With 11-50 employees and revenue in the 1M–10M range, MAXMEDIALAB is positioned as an agile, boutique agency capable of scaling for mid-market brands seeking premium, integrated campaigns without the overhead of larger agencies. This presents an opportunity to pitch scalable, value-driven packages and retainer arrangements.

Similar companies to MAXMEDIALAB

MAXMEDIALAB Tech Stack

MAXMEDIALAB uses 8 technology products and services including Google Ads, Microsoft Advertising, Adobe Creative Cloud, and more. Explore MAXMEDIALAB's tech stack below.

Media & News

MAXMEDIALAB's Email Address Formats

MAXMEDIALAB uses at least 3 email formats:
MAXMEDIALAB Email FormatsExamplePercentage
FLast@maxmedialab.com.auJDoe@maxmedialab.com.au
44%
First.Last@maxmedialab.com.auJohn.Doe@maxmedialab.com.au
34%
First@maxmedialab.com.auJohn@maxmedialab.com.au
22%

Frequently Asked Questions

What is MAXMEDIALAB's official website and social media links?

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MAXMEDIALAB's official website is maxmedialab.com.au and has social profiles on LinkedIn.

How much revenue does MAXMEDIALAB generate?

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As of October 2026, MAXMEDIALAB's annual revenue is estimated to be $1M - $10M.

What is MAXMEDIALAB's SIC code and NAICS code?

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MAXMEDIALAB's SIC code is 7299 - Miscellaneous Personal Services, Not Elsewhere Classified and NAICS code is 5418 - Advertising, Public Relations, and Related Services.

How many employees does MAXMEDIALAB have currently?

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As of October 2026, MAXMEDIALAB has approximately 31 employees across 1 continents, including Oceania. Key team members include Chief Executive Officer / Founder: L. P., Head Of Digital: M. D. and Head Of Innovation: L. K. Explore MAXMEDIALAB's employee directory with LeadIQ.

What industry does MAXMEDIALAB belong to?

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MAXMEDIALAB operates in the Marketing Services industry.

What technology does MAXMEDIALAB use?

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MAXMEDIALAB's tech stack includes Google Ads, Microsoft Advertising, Adobe Creative Cloud, Canva, Amazon Web Services, Cloudinary, WordPress and Microsoft 365.

What is MAXMEDIALAB's email format?

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MAXMEDIALAB's email format typically follows the pattern of FLast@maxmedialab.com.au. Find more MAXMEDIALAB email formats with LeadIQ.

When was MAXMEDIALAB founded?

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MAXMEDIALAB was founded in 2011.
MAXMEDIALAB logo

MAXMEDIALAB

Marketing ServicesNew South Wales, Australia11-50 Employees

MAXMEDIALAB is an advertising services agency based in Sydney, Australia, founded in 2011 by Lynette Phillips, who drew on extensive luxury media experience to create a modern, full-service model. The firm embraces a 360-degree approach, delivering services including public relations, event production, brand activations, media buying, out-of-home advertising, influencer partnerships and campaigns, and social media management. It aims to connect brands with media, creators and a broader global audience across digital and physical spaces, producing work that spans multiple channels.

Its client roster features international luxury brands such as Audemars Piguet, Hermès, Giorgio Armani, Ralph Lauren, Rémy Martin and Penfolds, along with Australian launches for beauty labels like Fenty Beauty, Fenty Skin and Haus Labs, and skincare lines from La Prairie, Avène, Klorane and HydraFacial. In June 2026, MAXMEDIALAB's communications director left the company to join EVH, marking a notable leadership change.

Section iconCompany Overview

SIC Code
7299 - Miscellaneous Personal Services, Not Elsewhere Classified
NAICS Code
5418 - Advertising, Public Relations, and Related Services
Founded
2011
Employees
11-50

Section iconFunding & Financials

  • $1M - $10M

    MAXMEDIALAB's revenue is estimated to be in the range of $1M - $10M

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