Retail Expansion MAËLYS is in over 2,000 retail stores including Ulta Beauty in the US and Shoppers Drug Mart in Canada, with a strong direct to consumer growth track. Opportunity: pursue additional mass market and pharmacy retailers, explore exclusive SKUs with partners, and consider international retail launches to accelerate distribution momentum.

Brand Leadership The appointment of Mallory Goodman as senior vice president of brand and the addition of Sonya Brown to the board signals a focused effort to scale marketing, governance, and partnerships. Sales implications: engage with brand leadership for enterprise deals, co branding opportunities, and large format collaborations with retailers and lifestyle brands.

Data Driven MAËLYS emphasizes product innovation, data, and marketing and operates a tech stack that includes AWS and Apache Flink, enabling advanced consumer analytics for personalized promotions, bundles, and retailer specific campaigns.

Funding & Growth With revenue in the range of ten to twenty five million and thirty million dollars in funding, MAËLYS demonstrates a growth trajectory and financial backing to support market entry, product extensions, and strategic partnerships with retailers seeking scale.

Co branding Potential A gourmand inspired collaboration with Whipnotic shows openness to cross industry co branding and limited edition launches, opening doors for fitness, wellness, and lifestyle partnerships and exclusive SKUs with retailers.