Partnership Expansion MBAF recently joined BDO USA and operates with a large footprint across 50 states and 55 countries, indicating a broad client base and potential for cross-sell of partner-led advisory, tax, and assurance services to both domestic and international clients.

Growth & Talent With a sizable workforce (201-500 employees, 650+ principals and staff listed) and a history of awards for Best Places to Work, there is an opportunity to position enhanced employee benefit and workplace services, training, and HR advisory offerings to improve talent management and retention.

Tech Enablement The firm uses advanced analytics and collaboration tools (Qlik, Tableau, Oracle DB, SageMaker, Slack, Miro, Microsoft 365) which opens doors for selling data analytics, AI-powered audit, and digital transformation services to clients seeking higher efficiency and governance.

Industry & Regions Operating in diverse industries and expanding offices (including Omaha) signals potential for sector-focused, industry-specific assurance and advisory services, as well as geographic expansion play for mid-market clients in growth markets.

Competitive Positioning As a recognized top firm with stable performance and a strong awards profile, there is an opportunity to approach competitors' clients in mid-market segments, offering value-led migrations or cross-firm rationalization engagements, plus targeted marketing around proven track record and nationwide reach.