Expansion ripe With multiple upcoming store openings in Texas, Pennsylvania, Florida, and Louisiana, there are significant opportunities to cross-sell catering and corporate events to new and existing customers as the brand expands into these markets.

Catering growth The business already emphasizes catering alongside dine-in and take-out; sales reps should prioritize corporate catering, event orders, and large party trays to capture incremental revenue from local businesses, schools, and community groups near new locations.

Menu leverage New menu initiatives such as High-Protein Vegetarian options and seasonal items like the Pineapple Upside Down line present upsell potential for catering menus, add-ons, and branded promotions aimed at health-conscious and family-focused audiences.

Digital readiness Existing tech stack includes AWS, iCIMS, and marketing analytics tools; leverage this to run targeted campaigns for grand openings and tastings, and to streamline catering orders through digital channels for faster conversion.

Local partnerships New store openings in diverse markets offer chances to partner with local businesses, schools, and event venues for co-branded promotions, loyalty programs, and recurring catering contracts to establish steady revenue streams.