Regional Focus Target utility peers and municipal buyers across California, Nevada, and Arizona where McAvoy & Markham already has coverage. Emphasize the value of localized support, rapid response, and demonstration products to accelerate evaluation cycles for metering, distribution, and substation components.

Quality Emphasis Position as a value-driven distributor that prioritizes innovative, high-quality tech over lowest cost. Highlight premium metering and transmission products with strong performance histories to win RFPs where reliability and advanced features are key differentiators.

Demo Driven Leverage available demonstration products to shorten procurement cycles. Offer hands-on evaluations and proof-of-concept trials for utilities and contractors, showcasing compatibility with existing systems and ease of integration.

Tech Stack Leverage Use the company’s online presence and content capabilities to nurture leads with technical specifications, case studies, and supplier partnerships. Align marketing to showcase high-quality lines and cutting-edge solutions that appeal to operators seeking modernization.

Growth Readiness With revenue in the lower mid-range and a focused geographic footprint, pursue partnerships with larger distributors or manufacturers seeking regional coverage, while expanding line cards in metering, substation, and control equipment to increase cross-sell opportunities.