Independent risk advisory Position McElroy Risk Advisors as a specialist in independent enterprise risk management advisory, highlighting opportunities to partner with mid-size and large firms seeking unbiased risk oversight without broker allegiance.

High-value targets Target organizations with complex risk profiles or diverse operating risks that benefit from independent risk assessment, given the firm’s focus on strategic and enterprise risk management rather than insurance brokerage.

Tech-enabled services Leverage the current tech stack (WordPress, Google Cloud, Workspace) to emphasize scalable, modern risk management solutions and offer digital collaboration or risk reporting pilots to prospective clients.

Growth-ready profile With revenue under 1M and small team size, approach fast-growing, mid-market companies that are expanding needs for independent risk oversight as they scale, offering a cost-effective risk advisory partner.

Competitive positioning Differentiate from brokers by underscoring independence and objective risk guidance; identify prospects who are currently relying on broker-driven risk advice and present an independent evaluation and governance framework as a value add.