Practice management value Target mid-sized medical practices seeking cost-effective practice management and EMR solutions, emphasizing McEwen & Associates’ bundled offering and Sage Software integration to improve profitability.

Tech stack leverage Highlight opportunities to upsell cloud and IT services by aligning with clients using AWS, VMware, ServiceNow, Jira and Freshdesk, focusing on improving security, integration, and seamless workflow.

Financial growth Position to cross-sell revenue-enhancing services by leveraging the company’s $10M-$25M revenue range, offering scalable billing, analytics, and optimization services to clinics on a growth trajectory.

Industry alignment Pursue partnerships within medical practices that require robust billing and EMR optimization, and map to similar-sized healthcare operators to expand referenceable client base.

Support and feedback Emphasize direct contact and multi-faceted support as a differentiator for onboarding new practices, offering implementation accelerators and training bundles to reduce time-to-value.