Niche market fit Target McKenzie College of Design as a boutique higher education provider with a focus on design disciplines in Moncton, NB. Position tailored B2B offerings such as micro-credentials, continuing education partnerships, and corporate upskilling for local design, creative, and tech teams.

Expansion potential Explore partnerships with neighboring universities, tech hubs, and design studios to co-create short courses and certificate programs that can scale beyond the campus, leveraging their current tech stack and online capabilities.

Automation friendly Leverage the existing tech stack (Squarespace, Webflow, Crisp Live Chat, jQuery) to offer streamlined onboarding, admissions automation, and productized corporate training packages that reduce manual follow-up and accelerate sales cycles.

Funding-ready angles Position as a cost-effective education partner with flexible financing, grants, and revenue-sharing models for employers investing in employee upskilling, aligning with revenue ranges suitable for mid-market clients in Canadian markets.

Local employer ties Identify and approach nearby creative agencies, marketing firms, and tech startups that could benefit from collaboration on design-focused trainings, internships, and sponsored student projects to create a steady demand pipeline.