Veteran-owned niche Target expansion opportunities by leveraging their veteran-owned status in outreach to defense contractors, government suppliers, and veteran-focused business programs to build credibility and secure procurement contracts.

ISPM-15 compliance Position McKinley Crating as the go-to provider for compliant wood packaging, offering potential customers in logistics, international shipping, and exporting industries a reliable, in-house heat treatment capability to meet ISPM-15 requirements.

Small but scalable Highlight agility and personalized service to mid-market manufacturers and e-commerce shippers who need fast, customized crates and pallets, while exploring tiered service offerings to scale with growing clients.

Mid-market revenue With a revenue range of several million dollars and a lean team, pursue cross-sell opportunities within existing client networks and target SMB to lower-mid market accounts that require cost-effective packaging solutions.

Tech-enabled ops Emphasize efficiency and traceability through a compact tech stack and responsive service to appeal to buyers prioritizing reliability, on-time delivery, and robust customer support in packaging and shipping.