Integrated marketing strength McRae is an established, full-spectrum integrated marketing firm with strengths in public relations, advertising, and interactive capabilities, indicating opportunities to upsell cross-channel campaigns and consolidated messaging services for clients seeking cohesive brand experiences.

Public relations heavy A portion of McRae’s clients rely solely on PR initiatives, suggesting a potential for expanding PR offerings or raising the value of ongoing retainer relationships with bundled integrated services that include digital, social, and analytics support.

Tech-forward capabilities The firm leverages Cloudflare suite, Google Cloud and Workspace, Ubuntu, and analytics tools, signaling readiness to partner on digital transformation, website performance optimization, security enhancements, and data-driven marketing campaigns for clients.

Growth and visibility With revenue in the low seven figures and recognition as a top independent marketing firm in Atlanta, McRae presents an opportunity to engage mid-market brands seeking proven, reputable partners for scalable campaigns and local market dominance.

Story and heritage Originating from rodeo announcing and community events, McRae has a unique narrative and local credibility that can be leveraged to win clients in experiential, event-driven marketing and sponsorship-driven initiatives.