Premium Ingredient Focus McTavish Shortbread emphasizes high-quality, locally sourced ingredients, which appeals to health-conscious and gourmet consumers seeking authentic, handcrafted treats. Highlighting this focus can attract specialty food retailers and organic markets interested in premium snacks.

Expanding Product Range With unique flavors like Chocolate Espresso and Lemon-Lavender, McTavish Shortbread shows innovation within traditional baked goods. Selling partnerships with boutique cafes, gift shops, and high-end grocery stores could leverage this flavor versatility to reach niche markets.

Growing Market Presence Operating with a modest team and revenue in the range of 1 to 10 million dollars suggests room for expansion. Building distribution channels into larger regional or national retail chains could significantly increase sales volume and brand visibility.

Tech Savvy Operations Utilizing advanced e-commerce tools and analytics indicates a strong online sales capability. Developing targeted digital marketing campaigns and direct-to-consumer online sales strategies could drive growth in both domestic and regional markets.

Sustainability & Quality Commitment The company's focus on handcrafting with quality ingredients aligns with consumer trends toward sustainability and ethical sourcing. Emphasizing these attributes in sales pitches can open opportunities with retailers and consumers prioritizing eco-friendly and artisanal products.