Mobile research leadership MDI positions itself as a global leader in mobile-focused market research with proprietary apps and technology for deployment and analysis, suggesting opportunities to cross-sell advanced mobile research solutions, analytics, and platform integrations to clients seeking mobile-first insights.

Global footprint With offices in Australia, South Africa, the USA, and Europe and research activity in over 40 countries, there is potential to offer multi-market, cross-border studies, regional panel access, and scalable international research programs for clients expanding globally.

Executive mobility Key leadership changes and regional MD appointments indicate ongoing expansion and leadership development in Europe and Australia, presenting entry points for enterprise deals, strategic partnerships, and managed services led by regional senior teams.

Tech stack readiness Utilization of Google Analytics Enhanced Ecommerce, AWS, Google Cloud, IBM SPSS and other modern tools signals compatibility for clients needing robust analytics, dashboards, and secure cloud-based research workflows; identify opportunities around data integration and advanced analytics engagements.

Growth potential Revenue is in the lower-mid range ($1M-$10M) with a lean employee base; prospects include mid-market to growth-stage clients seeking cost-efficient mobile-centric research, COVID-era tracker capabilities, and scalable mobile panels for rapid insights across geographies.