New York focus Target property managers in New York and adjacent markets by emphasizing MDS Explorer’s tailored capabilities for NY rent regulations, DHCR registrations, and preferential rent management to streamline compliance and portfolio administration.

SOC 2 readiness Leverage the April 2026 partnership with Johanson Group to position MDS as a security-conscious MSP with enhanced SOC 2 compliance monitoring, appealing to larger clients seeking robust controls and ongoing assurance.

Integrated platform Highlight the fully integrated property management system that supports residential, commercial, cooperative, and HOA types, enabling cross-segment upsell to existing clients expanding portfolios or diversifying asset classes.

Mid-market sweet spot Capitalize on revenue in the 10M–25M range and a mid-sized employee base to pursue mid-market property management firms currently using smaller solutions or considering feature-rich alternatives like SimplifyEm and Rentec Direct for expansion.

Regulatory feature set Promote Local Law 69 compliance features and NY-specific regulatory tools released since 2019 as differentiators to win clients needing state and local regulatory alignment, with potential upsell into additional jurisdictions.