Market Penetration Medex Supply caters to a wide range of healthcare providers, government agencies, and educational institutions, providing opportunities to expand sales within these established channels looking for reliable medical supply partners.

Product Diversification With the company specializing in hard-to-find medical equipment and parts, there is potential to grow revenues by offering more niche and specialized products to fulfill unique customer needs.

Growth Potential Considering the company's small revenue range and recent inventory investments, there may be opportunities to scale operations and increase market share through targeted marketing and expanded product offerings.

Technology Optimization Medex Supply currently uses analytics and SEO tools, indicating scope to leverage data-driven marketing and enhance online visibility further to attract more healthcare clients and government contracts.

Partnership Opportunities The company's recent asset investment in Roche test strips suggests readiness for strategic partnerships, which could be leveraged to expand product lines or exclusive supply agreements with manufacturers.