Healthcare expansion Mediaspace Solutions recently launched Mediaspace Health to target healthcare audiences with data-driven media strategies, presenting a clear up-sell and cross-sell opportunity to current clients in health-related markets and to new healthcare-focused advertisers.

Print to digital growth The firm is expanding from traditional print buys into digital planning and buying, offering a pathway to upsell clients seeking integrated cross-channel campaigns and more efficient, cost-effective media solutions.

Mid-market scale With 11-50 employees and revenue between 25M and 50M, Mediaspace sits in a mid-market tier where a targeted enterprise and agency-like service approach can unlock larger multi-market deals and longer-term retainers.

Strategic services Their emphasis on strategic media planning, research, reporting, and holistic creative ad services positions them to offer comprehensive campaigns to advertisers seeking measurable results rather than transactional media buys.

Existing relationships decades of print relationships and national, regional, and local buying capabilities create opportunities to upsell existing clients with bundled cross-channel packages and to expand into healthcare and data-driven digital offerings.