What is Melbourne Park's NAICS code?

Melbourne Park's NAICS code is 56192 (Convention and Trade Show Organizers).

Insights

Event Ecosystem Melbourne Park is a premier events precinct hosting hundreds of events annually across sports, entertainment, and concerts, indicating strong cross-sell opportunities to partners seeking broad audience engagement and multi-venue activations.

Brand Campaigns Recent brand campaigns and a new Where We Play platform suggest openness to sponsorship, venue branding, and co-marketing partnerships with advertisers and media agencies looking to leverage a high-visibility sports and entertainment hub.

Youth & Music Strategic collaborations with Frontier Touring and the SUPAGLOO initiative signal a focus on younger demographics and live music ecosystems, presenting sales potential in experiential, ticketing, and youth-oriented content partnerships.

Sustainability & Awards Recognition for responsible tourism and a major redevelopment project demonstrate a commitment to sustainability and modernized venues, creating opportunities for green sponsorships, CSR programs, and technology-driven efficiency partnerships.

Tech & Data A diversified tech stack including analytics, CRM, and marketing automation tools indicates readiness for data-driven sponsorship activation, targeted marketing services, and digital engagement campaigns to maximize event ROI.

Melbourne Park Tech Stack

Melbourne Park uses 8 technology products and services including Hotjar, Linkedin Insight Tag, iCIMS, and more. Explore Melbourne Park's tech stack below.

Hotjar

Analytics

Linkedin Insight Tag

Analytics

iCIMS

Applicant Tracking Systems

Braze

Marketing Automation

Palo Alto Firewalls

Network Hardware

WP Engine

Platform As A Service

Microsoft Teams

Team Collaboration

Piwik PRO Core

Web Analytics

Melbourne Park Email Formats	Example	Percentage
FLast@mopt.vic.gov.au	JDoe@mopt.vic.gov.au	100%
First.Last@melbournepark.com.au	John.Doe@melbournepark.com.au	80%
First.Middle@melbournepark.com.au	John.Michael@melbournepark.com.au	20%

Melbourne Park Email Formats

Example

Percentage

FLast@mopt.vic.gov.au

JDoe@mopt.vic.gov.au

100%

First.Last@melbournepark.com.au

John.Doe@melbournepark.com.au

80%

First.Middle@melbournepark.com.au

John.Michael@melbournepark.com.au

20%

Frequently Asked Questions

What is Melbourne Park's phone number?

You can contact Melbourne Park's main corporate office by phone at

+61-3-9286-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Melbourne Park's official website and social media links?

Melbourne Park's official website is melbournepark.com.au and has social profiles on LinkedIn.

How much revenue does Melbourne Park generate?

As of October 2026, Melbourne Park's annual revenue is estimated to be $10M - $25M.

What is Melbourne Park's SIC code and NAICS code?

Melbourne Park's SIC code is 7389 - Business Services, Not Elsewhere Classified and NAICS code is 56192 - Convention and Trade Show Organizers.

How many employees does Melbourne Park have currently?

As of October 2026, Melbourne Park has approximately 442 employees across 3 continents, including Oceania, Europe and North America. Key team members include Chief Executive Officer: J. H. A., Chief Operating Officer: M. O. and Chief Commercial Officer: S. E. Explore Melbourne Park's employee directory with LeadIQ.

What industry does Melbourne Park belong to?

Melbourne Park operates in the Events Services industry.

What technology does Melbourne Park use?

Melbourne Park's tech stack includes Hotjar, Linkedin Insight Tag, iCIMS, Braze, Palo Alto Firewalls, WP Engine, Microsoft Teams and Piwik PRO Core.

What is Melbourne Park's email format?

Melbourne Park's email format typically follows the pattern of FLast@mopt.vic.gov.au. Find more Melbourne Park email formats with LeadIQ.

When was Melbourne Park founded?

Melbourne Park was founded in 1995.

Melbourne Park

Q: What is Melbourne Park's official website and social media links?

Melbourne Park's official website is melbournepark.com.au. Melbourne Park has social profiles on LinkedIn.

Q: How many employees does Melbourne Park have currently?

Melbourne Park has approximately 442 employees.

Q: What technology does Melbourne Park use?

Melbourne Park's tech stack includes oEmbed, Google Fonts API, Cloudflare, VMware, Cisco.

Events ServicesVictoria, Australia201-500 Employees

Melbourne & Olympic Parks operates the Melbourne Park precinct, a major events and entertainment hub in Melbourne, Victoria. It hosts a dynamic calendar of hundreds of events and is globally renowned for hosting the Australian Open as well as other sporting fixtures and major performances. The 40-hectare precinct connects six venues — Rod Laver Arena, Margaret Court Arena, John Cain Arena, AAMI Park, CENTREPIECE, and Kia Arena — along the Yarra River between the CBD and the Botanic Gardens. 
 
 The organization is based in Melbourne and operates in the events services sector, serving a broad audience of sport, entertainment, and live-event attendees. In 2024, Melbourne & Olympic Parks received the City of Melbourne Lord Mayor's Award at the Victorian Tourism Awards for responsible tourism, and in 2026 Shane Mates departed the Melbourne & Olympic Parks Trust to become venue director of the Co-op Live arena with Oak View Group.

Insights

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Melbourne Park Tech Stack

Media & News

Melbourne Park launches SUPAGLOO at Melbourne Park in Australia on Oct 13th '26 as an ongoing, all-ages, multi-genre quarterly concert series supporting emerging Australian music talent, with its first events confirmed for Dec '26 and Apr '27.

Melbourne Park partners with Frontier Touring on a concept that helps more young Victorians engage with live music and supports Australia’s live music ecosystem.

Following a competitive pitch, Town Square signs Melbourne Park as a new client for a campaign running across online video, OOH and social media in Australia on Sep 16th '26.

Melbourne Park unveils its first brand campaign since launching the 'Where We Play' brand platform, celebrating Melbourne Park as a home for shared live sports, music and entertainment experiences in Melbourne on Sep 16th '26.

As the principal partner, Melbourne Park will host the annual Induction and Awards Gala and national broadcast in Australia.

Melbourne Park receives the City of Melbourne Lord Mayor's Award for excellence in responsible tourism at the 2024 Victorian Tourism Awards in Australia.

At the 2024 Victorian Tourism Awards in Melbourne, Melbourne Park receives the City of Melbourne Lord Mayor's Award from the Victorian Tourism Industry Council for demonstrating excellence in responsible tourism.

Melbourne Park's Email Address Formats