Industry Leadership MEMA Aftermarket Suppliers is the leading trade association for vehicle parts manufacturers and remanufacturers in North America, representing over 1,000 members, which indicates a broad network of potential business partners and clients in the automotive aftermarket sector.
Technological Adoption The company leverages advanced technology platforms including Salesforce, Force.com, and analytics tools like Google Analytics and Tag Manager, suggesting opportunities for integrated digital solutions and data-driven marketing services to enhance member engagement and operational efficiency.
Recent Initiatives Recent campaigns such as checkthepart.com and efforts to reduce warranty fraud illustrate a focus on innovation and industry support, opening avenues for tech solutions, consulting, or partnership opportunities in quality control, warranty management, and industry compliance tools.
Growth & Engagement With active programs like the launch of Your Car and virtual forums, there are ongoing initiatives aimed at strengthening industry collaboration and knowledge sharing, presenting potential for sponsorship, content development, or educational technology sales targeted at trade associations.
Market Position & Reach Operating with revenue estimates between 10 to 25 million dollars and a relatively small team, MEMA offers scalable opportunities for business development through bespoke solutions that cater to mid-sized industry associations, including membership services, event sponsorship, and digital platform enhancements.