Strong Market Position Member Splash is a well-established provider in the niche of club management software, serving swim and tennis clubs, recreation associations, and HOAs with a revenue range of 10 to 25 million dollars. Its recent product updates and strategic partnerships indicate a focus on expanding feature sets and customer engagement, presenting opportunities to upsell advanced management tools.

Technological Innovation The company has demonstrated commitment to modern tech adoption by launching a Progressive Web App and enhancing online capabilities, which appeals to tech-savvy club administrators seeking seamless, mobile-friendly management solutions—highlighting potential for offering complementary digital transformation services.

Recent Leadership Growth The addition of a Chief Technical Officer suggests active investment in strengthening technological leadership and product development, providing a window to propose tailored technical or integration solutions that capitalize on their innovation drive.

Expanding Customer Features Recent updates such as improved control over visits, guest credits, and account management demonstrate ongoing product development aligned with user needs, indicating opportunities to cross-sell additional features like analytics, customized integrations, or advanced reporting modules.

Partnership and Integration Potential Collaborations like the partnership with SquadLocker for online store services reveal openness to integrations and third-party solutions, opening avenues to offer complementary commerce, loyalty, or engagement platforms to enhance their client offerings.