Recent Acquisition With West Lane Capital Partners acquiring Mented Cosmetics in April 2024, there is potential for increased investment and strategic growth, opening opportunities to collaborate on expansion initiatives and leverage new funding sources to reach a broader customer base.

Market Expansion Having secured Series A funding to support distribution at major retail outlets like Ulta Beauty and Target, Mented is actively expanding both domestically and internationally, creating opportunities for partnerships in retail distribution and exclusive product collaborations.

Niche Focus Specializing in products tailored for women of color, Mented's unique positioning offers a strong entry point to target diversity-focused brands and retailers looking to differentiate their offerings through inclusive beauty solutions.

Community Engagement Their involvement with initiatives like Black Girls Code and targeted campaigns suggest an emphasis on social impact and community-driven marketing, providing avenues for brand partnerships that emphasize diversity and social responsibility to resonate with conscious consumers.

Growth Potential Despite current revenue below 1 million dollars, Mented's recent funding rounds and strategic retail partnerships indicate significant growth potential. This creates opportunities to offer scalable distribution solutions, influencer collaborations, or product line extensions to accelerate market penetration.