Strategic funding Leverage the recent $5M Series A and ongoing venture-backed status to position Mented for premium distribution partnerships and co-branded campaigns with retailers seeking diversity-focused beauty lines.

Expansion opportunities Capitalise on declared international expansion and current distribution at Ulta Beauty and Target to propose wholesale partnerships, private label opportunities, and regional launches in new markets.

Inclusive product Promote Mented's inclusive nude shade range as a differentiator for retailers aiming to capture diverse consumer segments, and align with campaigns like the Juneteenth collaboration to boost visibility in corporate and community-driven programs.

Brand momentum Utilise press coverage of the West Lane Capital acquisition and award recognition to approach potential retailers and sponsors, highlighting growth trajectory and credibility to secure shelf space and marketing support.

Lean operations With a small team and strong tech stack, offer scalable partnerships that require low integration effort, such as turnkey ecommerce, DTC enablement, and performance marketing collaborations with existing platforms like Klaviyo and Mailchimp.