Holiday Push Leverage Kosas' active holiday launches and gift set seasonal strategy to propose bundled kits, limited edition collections, and cross-sell with complementary beauty brands to drive higher AOV during peak shopping periods.

New Product Velocity Capitalizing on frequent new launches such as Cloud Set powders, Shiny Objects highlighter, and Soulgazer eyeliner, pitch ongoing co-branded campaigns, exclusive color drops, and retailer partnerships to maintain press buzz and consumer curiosity.

Expanded Distribution Target diversification into high-traffic retailers and regional pro spots—noting Middle East Sephora launches and partnerships—by proposing regional assortments, exclusive shades, or limited runs to accelerate market penetration.

Digital & Data With a tech stack including Looker, Microsoft Clarity, and iCIMS, offer data-driven e commerce optimization, retargeting, and CRM-led campaigns; propose omnichannel strategies using email, ads, and in store activations to lift conversion and loyalty.

Premium Positioning Highlight Kosas’ mid to upper mid-market revenue and clean beauty positioning to attract premium retailers and prestige distributors; propose partnerships that emphasize clean, skin-improving makeup as a complementary line to skincare brands and wellness retailers.