CXM Expertise Merkle Australia specializes in data-driven customer experience management and hyper-personalized marketing strategies, presenting cross-sell opportunities into performance media, loyalty programs, CRM, and enterprise marketing technology.

Mid-market Growth With 51-200 local employees and revenue in the 10-25M range, Merkle Australia is positioned to expand its Australian footprint by targeting mid-market Fortune 1000-style accounts seeking CXM modernization and cloud-based ecosystems.

Cloud & Tech Stack Existing tech stack includes Salesforce Lightning Web Components, Oracle Marketing Cloud, Azure, Next.js, and Cloudera, enabling cross-sell to clients migrating or optimizing martech, data lakes, and cloud-based analytics capabilities.

Global backing As a Dentsu company with global offices and a national footprint, there are opportunities to partner with multinational clients requiring consistent CXM delivery, cross-border campaigns, and managed services across APAC, EMEA, and the Americas.

Industry intelligence Recent reports and loyalty initiatives demonstrate thought leadership in performance media and loyalty trends, which can be leveraged to upsell premium analytics, attribution, and ROI-focused marketing optimization services.