Market leadership Leverage OMD Australia’s status as the top agency in the country with a strong RECMA ranking, award history, and global network to position cross-border and large-scale media solutions for national brands seeking proven effectiveness and prestige.

New business expansion Capitalize on recent and upcoming integration momentum within the global network and continued APAC prominence to pitch integrated campaigns for clients aiming to scale in Australia and neighboring markets, highlighting access to global best practices.

Digital and analytics Target data-driven advertisers by offering advanced tech stack capabilities (BigQuery, Alteryx, HubSpot Analytics, Google analytics) to optimize media spend, attribution, and measurement, appealing to clients prioritizing ROI and transparency.

Portfolio leverage Engage existing high-profile clients (Coles, McDonald’s, Telstra, Qantas, government entities) as reference-worthy partners to win new logo opportunities by showcasing case studies and proven effectiveness through Effie and Campaign awards.

Talent and innovation Highlight the Gold Standard Great Place to Work certification and leadership depth (recent appointments) to attract clients seeking strategic partners with strong collaboration, talent retention, and sustained innovation in media planning.