Market leadership OMD Australia sits at the top of the local market with a strong RECMA ranking and multiple industry accolades, signaling credibility and a proven track record to leverage when pitching to potential clients seeking trusted, award-winning partners.

Enterprise client base With high-profile clients across retail, telecom, government, and consumer brands (Coles, McDonald’s, Telstra, Qantas, Victorian and NSW Government, Mazda, Estee Lauder), there are opportunities to upsell integrated media solutions, MarTech stack innovations, and expanded regional coverage in new Australian markets.

Growth and expansion The firm’s sustained growth, large national footprint, and recent strategic hires and partnerships indicate appetite for scale. This presents avenues to propose cross-market campaigns, new regional media experiments, and data-driven buying across multiple territories.

Tech and data leverage A diverse tech stack including Alteryx, Google BigQuery, HubSpot Analytics, and a focus on measurement partnerships positions OMD to offer advanced analytics, audience segmentation, and ROI-focused media strategies to data-centric brands.

Awards and recognition Consistent industry recognition (Agency of the Year awards, Adweek rankings, Great Place to Work certification) can be used to differentiate in pitches, emphasizing long-term partnership stability, talent quality, and proven effective campaigns for prospective clients.