Market leadership OMD Australia is part of the global leading OMD network, with top rankings in billing, effectiveness, and industry awards. This positions the agency as a premier partner for large brands seeking proven media strategy, cross-market capabilities, and credibility to win new business.

Blue-chip clients A notable roster includes Coles, McDonald’s, Telstra, Qantas, and government bodies. These relationships reflect strong upsell potential across retail, telecom, travel, and public sector segments, as well as opportunities for expanding media and data-driven solutions.

Growth momentum Recent hires and promotions in planning leadership, along with winning significant accounts like Qantas Asia, indicate ongoing capability expansion and a focus on integrated media and strategic planning that can be paired with advanced analytics and cross-channel offerings.

Digital & tech stack Utilizes a broad tech stack including Kenshoo, Microsoft Advertising, Adobe Analytics, Acxiom, and HubSpot Analytics. This readiness supports performance marketing, data integrations, and measurement-driven campaigns ideal for clients prioritizing ROI, attribution, and martech modernization.

Exit and competition signals Recent client reevaluation shifts (Tabcorp ending the partnership) and market moves (industry talent exits) highlight a dynamic landscape. Proactively addressing retention, differentiated creative, and rigorous performance case studies can help convert competitors’ clients and mitigate churn.