Public Sector Growth OMD Australia’s established footprint with Victorian and NSW Government work positions it to win additional federal and regional public sector campaigns. Leverage proven media efficiency credentials and a strong client roster to expand services across policy awareness, procurement cycles, and cross-channel media activation.

AI Data Edge With a tech stack including Looker, OpenAI and Kantar, OMD can offer advanced data-driven insights, audience modelling and programmatic optimization. Package analytics-led offerings to enterprise clients such as Coles, McDonald’s and Telstra to demonstrate ROI and differentiation in a crowded market.

Leadership Strength Recent promotions to chief planning officer and national head of planning signal enhanced cross-market planning capability and consistency. Use this strength to pitch large, integrated campaigns, best-in-class planning and unified measurement across Australia’s major markets.

Client Retention Opportunity Tabcorp’s termination of its long-term media relationship creates a near-term pipeline for defense, upsell and cross-sell with other marquee clients. Highlight OMD’s global awards, efficacy credentials and local expertise to win back share and anchor new multiyear deals.

Global Credibility OMD’s global scale and industry recognition—RECMA top Australian billing, Adweek Agency of the Year, Great Place to Work awards—provide reassurance to multinational brands seeking consistent, high-quality media leadership and stable talent pipelines in Australia.