Insights

Strategic expansion Merle Boes, Inc. recently expanded via acquiring Pri Mar Petroleum's delivered fuels and lubricants business in Michigan, signaling growth opportunities in Midwestern markets and potential cross-sell of fuels, lubricants, and related services to newly acquired customers.

Integrated fueling network With 22 stores and multiple Pacific Pride sites, Merle Boes presents a broad footprint for upselling plan maintenance, fleet fueling programs, and compatible lubricants across retail and commercial segments.

Financial health Reported revenue in the $25–50M range indicates a solid mid-market profile suitable for incremental expansions, supplier financing discussions, and scalable procurement deals for volume pricing on fuels and Shell lubricants.

Technology leverage Adoption of cloud and modern SaaS tools (AWS, Google Cloud, WordPress, iCIMS, Cornerstone) suggests readiness for digital procurement platforms, customer loyalty programs, and data-driven account-based marketing with existing IT footprint.

Value proposition As a family-owned, long-standing player focused on petroleum needs across personal, commercial, farm, and home heating oil, there is an opportunity to position premium fueling solutions, fleet services, and bundled lubricant programs to existing B2B and B2C customers seeking reliability and tested service partners.

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Merle Boes, Inc. Tech Stack

Merle Boes, Inc. uses 8 technology products and services including iCIMS, Amazon Web Services, WordPress, and more. Explore Merle Boes, Inc.'s tech stack below.

iCIMS
Applicant Tracking Systems
Amazon Web Services
Cloud Hosting
WordPress
Content Management System
Barracuda Email Protection
Email Security
Cornerstone
Human Resource Management System
Google Cloud
Infrastructure As A Service
Google Maps
Maps
WP Engine
Platform As A Service

Media & News

Pri Mar Petroleum, inc. sells its delivered fuels and lubricants business to Merle Boes, Inc. in Michigan, completing the transaction reported on Jul 29th '25.
Pri Mar Petroleum has sold its petroleum marketing and convenience retail business to Blarney Castle Oil Co. and its delivered fuels and lubricants business business to Merle Boes, Inc.
Jul 29, 2025 | cstoredecisions.com

Merle Boes, Inc.'s Email Address Formats

Merle Boes, Inc. uses at least 4 email formats:

Merle Boes, Inc. Email Formats	Example	Percentage
First@merleboes.com	John@merleboes.com	52%
FirstL@merleboes.com	JohnD@merleboes.com	40%
Last@merleboes.com	Doe@merleboes.com	5%
FL@merleboes.com	JD@merleboes.com	3%

Frequently Asked Questions

What is Merle Boes, Inc.'s phone number?

You can contact Merle Boes, Inc.'s main corporate office by phone at

+1-616-392-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Merle Boes, Inc.'s official website and social media links?

Merle Boes, Inc.'s official website is merleboes.com and has social profiles on LinkedIn.

How much revenue does Merle Boes, Inc. generate?

As of October 2026, Merle Boes, Inc.'s annual revenue is estimated to be $25M - $50M.

What is Merle Boes, Inc.'s NAICS code?

Merle Boes, Inc.'s NAICS code is 44-45 - Retail Trade.

How many employees does Merle Boes, Inc. have currently?

As of October 2026, Merle Boes, Inc. has approximately 88 employees across 1 continents, including North America. Key team members include Chief Financial Officer: J. B., Owner: D. W. and Manager: A. B. Explore Merle Boes, Inc.'s employee directory with LeadIQ.

What industry does Merle Boes, Inc. belong to?

Merle Boes, Inc. operates in the Retail industry.

What technology does Merle Boes, Inc. use?

Merle Boes, Inc.'s tech stack includes iCIMS, Amazon Web Services, WordPress, Barracuda Email Protection, Cornerstone, Google Cloud, Google Maps and WP Engine.

What is Merle Boes, Inc.'s email format?

Merle Boes, Inc.'s email format typically follows the pattern of First@merleboes.com. Find more Merle Boes, Inc. email formats with LeadIQ.

When was Merle Boes, Inc. founded?

Merle Boes, Inc. was founded in 1929.

Merle Boes, Inc.

Q: What is Merle Boes, Inc.'s official website and social media links?

Merle Boes, Inc.'s official website is merleboes.com. Merle Boes, Inc. has social profiles on LinkedIn.

Q: How many employees does Merle Boes, Inc. have currently?

Merle Boes, Inc. has approximately 88 employees.

Q: What technology does Merle Boes, Inc. use?

Merle Boes, Inc.'s tech stack includes C3.js, Barracuda Email Protection, Microsoft Excel, Google Maps, Amazon Web Services.

Q: What is Merle Boes, Inc.'s NAICS code?

Merle Boes, Inc.'s NAICS code is 44-45 (Retail Trade).

RetailMichigan, United States51-200 Employees

Merle Boes, Inc. is a mid-sized, family-owned petroleum retailer based in Holland, Michigan. It provides fuels for personal, commercial, and agricultural use, as well as home heating oil, and distributes a broad line of Shell lubricants. The company operates through a network of twenty-two stores and several Pacific Pride sites to meet customer needs. The business serves a range of customers with these products. Founded in 1929, Merle Boes, Inc. has a long-standing regional presence as a family-owned operation. In 2025, it expanded by acquiring the delivered fuels and lubricants business of Pri Mar Petroleum, Inc.