Insights

Digital Innovation Merlin Entertainments utilizes a diverse technology stack including IBM Cognos Analytics, Google Analytics, and cloud security tools, indicating a commitment to digital enhancement and data-driven decision-making that can open opportunities for advanced analytics and digital marketing solutions.

Expansion Initiatives Recent launches of attractions like Bubble Planet Dallas and Wondra demonstrate active worldwide expansion and new site development, creating potential for partnership in infrastructure, event management, and hospitality services.

Strategic Collaborations Partnerships with Rovio Entertainment, Nickelodeon, and Fever show a focus on branded experiences and educational attractions, which can be leveraged to offer specialized marketing, licensing, and licensing-related product solutions.

High Growth Potential With revenues exceeding one billion dollars and a broad global footprint of over 140 attractions, Merlin Entertainments provides a significant opportunity for ongoing service, content, and technology upgrades across a diverse entertainment portfolio.

Leadership & Talent Recent leadership changes, including a new CFO and promoted head of partnerships, highlight a focus on strategic growth and innovation, making this an opportune time to offer executive-level consulting, management solutions, or tailored partnership services.

Similar companies to Merlin Entertainments

Merlin Entertainments Tech Stack

Merlin Entertainments uses 8 technology products and services including IBM Cognos Analytics, Partnerize, Ansible, and more. Explore Merlin Entertainments's tech stack below.

IBM Cognos Analytics
Advanced Analytics And Data Science
Partnerize
Affiliate Advertising Networks
Ansible
Configuration Management
Cloudflare
Content Management System
Freshworks Freshdesk
Help Desk Software
jQuery UI
Javascript Libraries
Microsoft Teams
Team Collaboration
Google Analytics
Web Analytics

Media & News

Merlin Entertainments's Email Address Formats

Merlin Entertainments uses at least 1 format(s):

Merlin Entertainments Email Formats	Example	Percentage
First.Last@merlinentertainments.biz	John.Doe@merlinentertainments.biz	91%
FirstLast@merlinentertainments.biz	JohnDoe@merlinentertainments.biz	6%
FLast@merlinentertainments.biz	JDoe@merlinentertainments.biz	2%
FirstL@merlinentertainments.biz	JohnD@merlinentertainments.biz	1%

Frequently Asked Questions

Where is Merlin Entertainments's headquarters located?

Merlin Entertainments's main headquarters is located at 25 West Street, Poole, England BH15 1, GB. The company has employees across 6 continents, including EuropeNorth AmericaAsia.

What is Merlin Entertainments's phone number?

You can contact Merlin Entertainments's main corporate office by phone at

+44-1202-44****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Merlin Entertainments's official website and social media links?

Merlin Entertainments's official website is merlinentertainments.biz and has social profiles on LinkedIn Crunchbase.

How much revenue does Merlin Entertainments generate?

As of October 2025, Merlin Entertainments's annual revenue is estimated to be $3B.

What is Merlin Entertainments's SIC code NAICS code?

Merlin Entertainments's SIC code is 7996 - Amusement Parks NAICS code is 71 - Arts, Entertainment, and Recreation.

How many employees does Merlin Entertainments have currently?

As of October 2025, Merlin Entertainments has approximately 10K employees across 6 continents, including EuropeNorth AmericaAsia. Key team members include Chief Executive Officer: F. E.Chief Growth Officer: S. S.Chief Experience & People Officer: S. H.. Explore Merlin Entertainments's employee directory with LeadIQ.

What industry does Merlin Entertainments belong to?

Merlin Entertainments operates in the Entertainment Providers industry.

What technology does Merlin Entertainments use?

Merlin Entertainments's tech stack includes IBM Cognos AnalyticsPartnerizeAnsibleCloudflareFreshworks FreshdeskjQuery UIMicrosoft TeamsGoogle Analytics.

What is Merlin Entertainments's email format?

Merlin Entertainments's email format typically follows the pattern of First.Last@merlinentertainments.biz. Find more Merlin Entertainments email formats with LeadIQ.

When was Merlin Entertainments founded?

Merlin Entertainments was founded in 1999.

Merlin Entertainments

Entertainment ProvidersUnited Kingdom10001+ Employees

Follow us on Instagram: @Merlinentertainments

The greatest place in the world to work and play 💜

Merlin Entertainments is the global leader in branded entertainment destinations. We create and deliver memorable, immersive brand experiences for over 60 million guests every year.

Merlin Entertainments has over 140 attractions worldwide, ranging from indoor attractions such as SEA LIFE and Madame Tussauds to iconic theme parks like LEGOLAND and Alton Towers Resort. 

Working for Merlin Entertainments is unlike a job anywhere else. You could be counting penguins, protecting the sea, crafting the perfect celebrity eyebrows or making a child’s day magical. Not all of us have jobs in attractions, but we are all involved in fascinating work. Sound like fun?  Join us, and be part of creating amazing memories for millions of people around the world.