Merlin

MusiciansEngland, United Kingdom51-200 Employees

Merlin provides independents the means to own their future. Merlin is a member led, music focused organization providing digital music licensing for independents across the globe. Members benefit from Merlin’s premium deals, but work directly with key digital partners. Our membership consists of independent labels, distributors, and other rights-holders, representing tens of thousands of labels and hundreds of thousands of artists from every country in the world. Merlin works collaboratively with our digital partners, delivers value back to those digital partners, and seeks to drive other incremental benefits to our members.

Merlin’s approach has enabled our membership to grow to represent 15% of the global market share. Merlin’s membership includes independents such as Armada Music, AudioSalad, Beggars, CD Baby and Downtown Music (including FUGA), Cinq Music Group, Domino, Encore Recordings, Epitaph Records, Exceleration Music Group, Freeme Digital, Hopeless Records, IDOL, !K7, Kontor New Media, Mad Decent, MNRK Music Group, Mushroom Music, Ninja Tune, ONErpm, [PIAS], Polyvinyl Records, Pony Canyon, Redeye, Secret City, Secretly, Symphonic Distribution, Sub Pop, Vydia, Warp, and hundreds more.

Merlin has deals with nearly 40 digital services, including partners like Apple, Audiomack, AWA, Boomplay, Canva, Deezer, FLO, JioSaavn, KKBox, Meta, NetEase, Pandora, Peloton, Snap, SoundCloud, Spotify, Tencent, TikTok, TREBEL, Twitch, YouTube Music, and many other global, regional and strategic partners, as well as being in conversations with dozens more. 

Through the Merlin Connect initiative, Merlin identifies and licenses a select group of promising emerging technology platforms, providing them with the fully cleared, quality music they need to power their growth. Merlin's goal is to find and empower the next generation of music monetization opportunities for our membership. 

Merlin has resources in the United States, United Kingdom, Germany, Japan, and Thailand.

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