Independent Licensing Power Merlin represents a global network of independent labels and distributors with premier licensing deals across major platforms, presenting a compelling opportunity to upsell enhanced digital rights services, analytics, or value-added licensing for platforms seeking diverse content portfolios.

Global Reach & Market Share With membership from 70+ countries and a representation of 15% of the recorded music market, Merlin can help distributors and platforms accelerate onboarding of independent catalogs in new regions, offering curated content supply and compliance expertise.

Low-Cost Admin Model funded by a low 1.5% admin fee and no investor exit pressure, Merlin provides a predictable cost structure for partners and a scalable licensing partner for platforms seeking to expand indie catalog rights without high administration overhead.

High-Profile Partnerships Merlin closes premium deals with Apple, Spotify, YouTube, Canva, Meta and more, indicating a strong track record with digital service providers. This presents a pathway for targeted conversations around co-marketed licenses, exclusive premieres, or differentiated content bundles.

Expansion & Growth Momentum Merlin is actively pursuing new partnerships and remains in ongoing conversations with dozens of potential partners, signaling receptivity to collaboration across DSPs, social platforms, and emerging services, which sales teams can leverage for multi-channel licensing opportunities.