Insights

Global Expansion New Balance has been actively expanding its retail presence globally, recently opening new locations in Mumbai, India. This expansion presents a sales opportunity to capitalize on the growing demand for sports footwear and apparel in emerging markets.

Innovative Product Launches With recent launches of new sneaker models like Minimus TR v2 and Coco CG1 Slate Grey, New Balance showcases a commitment to innovation and uniqueness. Business development professionals can leverage these product launches to attract customers seeking cutting-edge and stylish sportswear.

Collaborations & Partnerships New Balance's partnership with Issey Miyake and collaborations with brands like 303 Boards open avenues for sales through unique product offerings. Sales development representatives can utilize these collaborations to tap into niche markets and differentiate the company's product portfolio.

Strategic Marketing Initiatives The company's strategic marketing initiatives, such as introducing new colors like Grey and spotlighting specific sneaker models, demonstrate a focus on brand visibility and customer engagement. Sales professionals can align their strategies with these marketing efforts to drive sales and brand awareness.

Competitive Positioning Amidst competitors like adidas, Nike, and Skechers, New Balance stands out with its emphasis on quality, craftsmanship, and a unique brand identity. Leveraging the company's distinctive positioning, sales teams can highlight these competitive advantages to target customers looking for premium sportswear options.

New Balance Tech Stack

New Balance uses 8 technology products and services including Force.com (Salesforce), Juniper Networks, RequireJS, and more. Explore New Balance's tech stack below.

  • Force.com (Salesforce)
    Customer Relationship Management
  • Juniper Networks
    IT Infrastructure & Operations Management
  • RequireJS
    Javascript Frameworks
  • YUI
    Javascript Libraries
  • RevLifter
    Personalization
  • DHL
    Transportation And Fleet Management
  • CivicTheme
    UI Frameworks
  • Minitab
    Visualisation Software

Media & News

New Balance's Email Address Formats

New Balance uses at least 1 format(s):
New Balance Email FormatsExamplePercentage
first.last@newbalance.comJohn.Doe@newbalance.com
88%
firstlast@newbalance.comJohnDoe@newbalance.com
7%
filast@newbalance.comJoDoe@newbalance.com
3%
last.first@newbalance.comDoe.John@newbalance.com
2%

Frequently Asked Questions

Where is New Balance's headquarters located?

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New Balance's main headquarters is located at 100 Guest St Brighton Landing Brighton, MA 02135-2088 US. The company has employees across 6 continents, including North AmericaEuropeAsia.

What is New Balance's phone number?

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You can contact New Balance's main corporate office by phone at +1-617-783-4000. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is New Balance's official website and social media links?

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New Balance's official website is newbalance.com and has social profiles on LinkedIn.

How much revenue does New Balance generate?

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As of May 2024, New Balance's annual revenue reached $501B.

What is New Balance's SIC code?

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New Balance's SIC code is 5661 - Shoe Stores.

How many employees does New Balance have currently?

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As of May 2024, New Balance has approximately 8.3K employees across 6 continents, including North AmericaEuropeAsia. Key team members include Chief Executive Officer: T. L.Chief Executive Officer: T. T.Chief Executive Officer: H. S.. Explore New Balance's employee directory with LeadIQ.

What industry does New Balance belong to?

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New Balance operates in the Retail industry.

What technology does New Balance use?

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New Balance's tech stack includes Force.com (Salesforce)Juniper NetworksRequireJSYUIRevLifterDHLCivicThemeMinitab.

What is New Balance's email format?

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New Balance's email format typically follows the pattern of . Find more New Balance email formats with LeadIQ.

When was New Balance founded?

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New Balance was founded in 1906.
New Balance

New Balance

RetailMassachusetts, United States5001-10000 Employees

In 1906, New Balance began as a humble one-man operation founded on the belief that “we were born to move,” and has since grown into an international corporation, selling footwear and apparel in over 120 countries and employing over 8,000 associates worldwide. Our mission has always been to support the performance of athletes, and with an unparalleled focus on quality and craftsmanship, we’ve come to set the standard for comfort and fit in an industry all too often driven by hype. 

We’re incredibly proud of our history and how far we’ve come, but companies don’t thrive for over a century by being content. 

Whether it’s setting a new style trend, retooling our manufacturing process, or building a new state-of-the-art headquarters, we pursue innovation with a spirit of fearless independence. As the only privately held major footwear company in the world, we’re free to do things our way, pushing limits and testing boundaries as we continually reimagine what could be. After all, the status quo isn’t static.

But doing things our way wouldn’t mean much if we weren’t also doing them the right way. We invest in our associates as they invest in us, and as we move forward, we make a point of giving back, supporting communities around us through ambitious philanthropic efforts and involvement programs. We are a company that cares, and our culture is one of integrity and teamwork where together we become greater than the sum of our parts.

Section iconCompany Overview

Headquarters
100 Guest St Brighton Landing Brighton, MA 02135-2088 US
Phone number
+1-617-783-4000
SIC Code
5661 - Shoe Stores
Founded
1906
Employees
5001-10000

Section iconFunding & Financials

  • $1B

    New Balance's revenue is in the range of $1B

Section iconFunding & Financials

  • $1B

    New Balance's revenue is in the range of $1B

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