Insights

New Product Launches New Balance has recently launched several new shoe models, such as 'The Allerdale' and special editions like the 991v2 MADE and Coco Delray. These new releases offer unique opportunities for sales representatives to target customers interested in the latest trends and limited edition footwear.

Market Expansion With a focus on UK manufacturing heritage and launching new silhouettes like 'The Allerdale,' New Balance is stepping into new markets. Sales development representatives can capitalize on this expansion by targeting customers in the UK and highlighting the brand's commitment to quality craftsmanship.

Partnership Opportunities Collaborating with retailers like Dover Street Market for special editions presents partnership opportunities. Sales professionals can explore co-marketing initiatives with such partners to drive sales by leveraging the exclusivity and buzz around these limited edition collaborations.

Innovative Tech Stack Utilizing a tech stack that includes Anaplan, Microsoft Intune, and Google Tag Manager showcases New Balance's commitment to innovation. Sales reps can leverage this tech-savvy image to attract customers looking for brands that embrace cutting-edge technology in both their products and operations.

Celebrity Endorsements Through partnerships with athletes like Coco Delray, New Balance gains visibility and credibility. Sales development representatives can leverage these celebrity endorsements to target fans and followers of these athletes, tapping into their influence to drive sales and brand loyalty.

New Balance Tech Stack

New Balance uses 8 technology products and services including Anaplan, Microsoft Intune, Apple Remote Desktop, and more. Explore New Balance's tech stack below.

  • Anaplan
    Corporate Performance Management
  • Microsoft Intune
    Enterprise Mobility Management
  • Apple Remote Desktop
    Help Desk Management
  • Azure Active Directory
    Identity And Access Management
  • macOS
    Operating Systems & Computing Languages
  • Google Tag Manager
    Tag Management
  • Bootstrap
    UI Frameworks
  • Citrix
    Virtualisation Software

Media & News

New Balance's Email Address Formats

New Balance uses at least 1 format(s):
New Balance Email FormatsExamplePercentage
First.Last@newbalance.comJohn.Doe@newbalance.com
87%
FirstLast@newbalance.comJohnDoe@newbalance.com
8%
FiLast@newbalance.comJoDoe@newbalance.com
3%
FirstL@newbalance.comJohnD@newbalance.com
2%

Frequently Asked Questions

Where is New Balance's headquarters located?

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New Balance's main headquarters is located at 100 Guest St Brighton Landing Brighton, MA 02135-2088 US. The company has employees across 6 continents, including North AmericaEuropeAsia.

What is New Balance's phone number?

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You can contact New Balance's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is New Balance's official website and social media links?

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New Balance's official website is newbalance.com and has social profiles on LinkedIn.

How much revenue does New Balance generate?

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As of April 2025, New Balance's annual revenue reached $501B.

What is New Balance's SIC code?

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New Balance's SIC code is 5661 - Shoe Stores.

How many employees does New Balance have currently?

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As of April 2025, New Balance has approximately 9.6K employees across 6 continents, including North AmericaEuropeAsia. Key team members include Chief Executive Officer And Cofounder: D. C.Chief Executive Officer: D. M.CFO, China: R. X.. Explore New Balance's employee directory with LeadIQ.

What industry does New Balance belong to?

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New Balance operates in the Retail industry.

What technology does New Balance use?

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New Balance's tech stack includes AnaplanMicrosoft IntuneApple Remote DesktopAzure Active DirectorymacOSGoogle Tag ManagerBootstrapCitrix.

What is New Balance's email format?

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New Balance's email format typically follows the pattern of . Find more New Balance email formats with LeadIQ.

When was New Balance founded?

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New Balance was founded in 1906.
New Balance

New Balance

RetailMassachusetts, United States5001-10000 Employees

In 1906, New Balance began as a humble one-man operation founded on the belief that “we were born to move,” and has since grown into an international corporation, selling footwear and apparel in over 120 countries and employing over 8,000 associates worldwide. Our mission has always been to support the performance of athletes, and with an unparalleled focus on quality and craftsmanship, we’ve come to set the standard for comfort and fit in an industry all too often driven by hype. 

We’re incredibly proud of our history and how far we’ve come, but companies don’t thrive for over a century by being content. 

Whether it’s setting a new style trend, retooling our manufacturing process, or building a new state-of-the-art headquarters, we pursue innovation with a spirit of fearless independence. As the only privately held major footwear company in the world, we’re free to do things our way, pushing limits and testing boundaries as we continually reimagine what could be. After all, the status quo isn’t static.

But doing things our way wouldn’t mean much if we weren’t also doing them the right way. We invest in our associates as they invest in us, and as we move forward, we make a point of giving back, supporting communities around us through ambitious philanthropic efforts and involvement programs. We are a company that cares, and our culture is one of integrity and teamwork where together we become greater than the sum of our parts.

Section iconCompany Overview

Headquarters
100 Guest St Brighton Landing Brighton, MA 02135-2088 US
Phone number
SIC Code
5661 - Shoe Stores
Founded
1906
Employees
5001-10000

Section iconFunding & Financials

  • $1B

    New Balance's revenue is in the range of $1B

Section iconFunding & Financials

  • $1B

    New Balance's revenue is in the range of $1B

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