Insights

Innovative Product Launches New Balance’s recent release of specialized footwear such as the Made in USA Fresh Foam X 1540v4 and winter-ready colorways like Black Ice demonstrates their focus on innovative, high-performance products. This opens opportunities to target sports teams, outdoor enthusiasts, and individuals with specific needs like limb loss or foot discrepancies with tailored marketing and premium offerings.

Community Engagement The company’s significant $2 million investment in Sportsmen's Tennis & Enrichment Center highlights a commitment to community development and social impact. Collaborations with local organizations and community sports initiatives can present joint marketing opportunities and brand alignment with consumers who value social responsibility.

Global Expansion & Retail Footprint With over 120 countries served and recent openings of flagship stores such as the new SoHo location in Manhattan, New Balance continues expanding its global retail presence. This presents a chance to offer localized marketing campaigns, exclusive collections, and partnerships that target high-traffic urban markets and international consumers.

Technology and Support Investment The rollout of enterprise support tools like Freshservice Enterprise with Device42 signals a focus on operational efficiency and enhanced customer service. Opportunities exist to leverage this technology shift for developing B2B solutions, enterprise collaborations, or value-added services aimed at sports facilities and retail partners.

Premium and Custom Offerings New Balance’s dedication to specialized footwear with features like separate sizing for each foot positions the brand as a leader in custom and inclusive athletic gear. This creates openings for partnering with healthcare providers, orthopedists, and adaptive sports organizations seeking bespoke athletic solutions.

New Balance Tech Stack

New Balance uses 8 technology products and services including Oracle EPM Cloud, Microsoft Dynamics, ISO/IEC 27001, and more. Explore New Balance's tech stack below.

  • Oracle EPM Cloud
    Corporate Performance Management
  • Microsoft Dynamics
    Enterprise Resource Planning
  • ISO/IEC 27001
    Governance, Risk And Compliance
  • Apple Remote Desktop
    Help Desk Management
  • XPath
    Operating Systems & Computing Languages
  • Tealium
    Tag Management
  • Wave
    Travel And Expense Management
  • VMware
    Virtualisation Software

Media & News

New Balance's Email Address Formats

New Balance uses at least 1 format(s):
New Balance Email FormatsExamplePercentage
First.Last@newbalance.comJohn.Doe@newbalance.com
86%
FirstLast@newbalance.comJohnDoe@newbalance.com
8%
FiLast@newbalance.comJoDoe@newbalance.com
3%
FirstL@newbalance.comJohnD@newbalance.com
3%

Frequently Asked Questions

What is New Balance's phone number?

Minus sign iconPlus sign icon
You can contact New Balance's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is New Balance's official website and social media links?

Minus sign iconPlus sign icon
New Balance's official website is newbalance.com and has social profiles on LinkedIn.

How much revenue does New Balance generate?

Minus sign iconPlus sign icon
As of December 2025, New Balance's annual revenue is estimated to be $4M.

What is New Balance's SIC code NAICS code?

Minus sign iconPlus sign icon
New Balance's SIC code is 5661 - Shoe Stores NAICS code is 33992 - Sporting and Athletic Goods Manufacturing.

How many employees does New Balance have currently?

Minus sign iconPlus sign icon
As of December 2025, New Balance has approximately 11K employees across 6 continents, including North AmericaEuropeAsia. Key team members include Ceo Apparel: T. R.Chief Executive Officer And Cofounder: D. C.Chief Executive Officer: D. M.. Explore New Balance's employee directory with LeadIQ.

What industry does New Balance belong to?

Minus sign iconPlus sign icon
New Balance operates in the Sporting Goods Manufacturing industry.

What technology does New Balance use?

Minus sign iconPlus sign icon
New Balance's tech stack includes Oracle EPM CloudMicrosoft DynamicsISO/IEC 27001Apple Remote DesktopXPathTealiumWaveVMware.

What is New Balance's email format?

Minus sign iconPlus sign icon
New Balance's email format typically follows the pattern of First.Last@newbalance.com. Find more New Balance email formats with LeadIQ.

When was New Balance founded?

Minus sign iconPlus sign icon
New Balance was founded in 1906.

New Balance

Sporting Goods ManufacturingMassachusetts, United States10001+ Employees

In 1906, New Balance began as a humble one-man operation founded on the belief that “we were born to move,” and has since grown into an international corporation, selling footwear and apparel in over 120 countries and employing over 14,000 associates worldwide. Our mission has always been to support the performance of athletes, and with an unparalleled focus on quality and craftsmanship, we’ve come to set the standard for comfort and fit in an industry all too often driven by hype. 

We’re incredibly proud of our history and how far we’ve come, but companies don’t thrive for over a century by being content. 

Whether it’s setting a new style trend, retooling our manufacturing process, or building a new state-of-the-art headquarters, we pursue innovation with a spirit of fearless independence. As the only privately held major footwear company in the world, we’re free to do things our way, pushing limits and testing boundaries as we continually reimagine what could be. After all, the status quo isn’t static.

But doing things our way wouldn’t mean much if we weren’t also doing them the right way. We invest in our associates as they invest in us, and as we move forward, we make a point of giving back, supporting communities around us through ambitious philanthropic efforts and involvement programs. We are a company that cares, and our culture is one of integrity and teamwork where together we become greater than the sum of our parts.

Section iconCompany Overview

Phone number
SIC Code
5661 - Shoe Stores
NAICS Code
33992 - Sporting and Athletic Goods Manufacturing
Founded
1906
Employees
10001+

Section iconFunding & Financials

  • $1B$10B

    New Balance's revenue is estimated to be in the range of $1B$10B

Section iconFunding & Financials

  • $1B$10B

    New Balance's revenue is estimated to be in the range of $1B$10B

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.