Insights

Global Expansion New Balance has recently opened new stores in Mumbai, India, and launched Travel Essentials, indicating a focus on expanding its presence in international markets. This presents opportunities for partnerships with local distributors and retailers to further drive sales in these regions.

Innovative Product Launches With the recent launch of products like the Minimus TR v2 sneaker and the Coco CG1 'Slate Grey,' New Balance is demonstrating a commitment to innovative and trendy offerings. Sales professionals can leverage these unique products to attract fashion-conscious customers and create buzz around the brand.

Partnership Opportunities The collaboration between New Balance and Issey Miyake presents an opportunity for sales professionals to target customers interested in exclusive and high-fashion items. By highlighting these limited-edition partnerships, sales reps can engage with a niche market segment and drive sales through exclusivity.

Focus on Athletes Being rooted in supporting athlete performance, New Balance has a strong positioning in the sports market. Sales representatives can capitalize on this by targeting sports teams, fitness enthusiasts, and athletes looking for performance-driven footwear and apparel, offering customized solutions to meet their specific needs.

Differentiated Branding New Balance's introduction of 'Grey' as a distinctive color choice sets it apart in a competitive market. Sales professionals can use this unique branding to position the company as a trendsetter and appeal to customers seeking something different from traditional sportswear brands, leveraging the novelty to drive sales.

New Balance Tech Stack

New Balance uses 8 technology products and services including Anaplan, Microsoft Dynamics, Juniper Networks, and more. Explore New Balance's tech stack below.

  • Anaplan
    Corporate Performance Management
  • Microsoft Dynamics
    Enterprise Resource Planning
  • Juniper Networks
    IT Infrastructure & Operations Management
  • React
    Javascript Frameworks
  • Mastercard
    Payment Processing
  • Intervals
    Time Tracking
  • CivicTheme
    UI Frameworks
  • VMware
    Virtualisation Software

Media & News

New Balance's Email Address Formats

New Balance uses at least 1 format(s):
New Balance Email FormatsExamplePercentage
first.last@newbalance.comJohn.Doe@newbalance.com
88%
firstlast@newbalance.comJohnDoe@newbalance.com
7%
filast@newbalance.comJoDoe@newbalance.com
3%
last.first@newbalance.comDoe.John@newbalance.com
2%

Frequently Asked Questions

Where is New Balance's headquarters located?

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New Balance's main headquarters is located at 100 Guest St Brighton Landing Brighton, MA 02135-2088 US. The company has employees across 6 continents, including North AmericaEuropeAsia.

What is New Balance's phone number?

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You can contact New Balance's main corporate office by phone at +1-617-783-4000. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is New Balance's official website and social media links?

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New Balance's official website is newbalance.com and has social profiles on LinkedIn.

How much revenue does New Balance generate?

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As of June 2024, New Balance's annual revenue reached $501B.

What is New Balance's SIC code?

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New Balance's SIC code is 5661 - Shoe Stores.

How many employees does New Balance have currently?

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As of June 2024, New Balance has approximately 8.5K employees across 6 continents, including North AmericaEuropeAsia. Key team members include Chief Executive Officer: H. S.Chief Executive Officer: T. T.Chief Executive Officer: R. J.. Explore New Balance's employee directory with LeadIQ.

What industry does New Balance belong to?

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New Balance operates in the Retail industry.

What technology does New Balance use?

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New Balance's tech stack includes AnaplanMicrosoft DynamicsJuniper NetworksReactMastercardIntervalsCivicThemeVMware.

What is New Balance's email format?

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New Balance's email format typically follows the pattern of . Find more New Balance email formats with LeadIQ.

When was New Balance founded?

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New Balance was founded in 1906.
New Balance

New Balance

RetailMassachusetts, United States5001-10000 Employees

In 1906, New Balance began as a humble one-man operation founded on the belief that “we were born to move,” and has since grown into an international corporation, selling footwear and apparel in over 120 countries and employing over 8,000 associates worldwide. Our mission has always been to support the performance of athletes, and with an unparalleled focus on quality and craftsmanship, we’ve come to set the standard for comfort and fit in an industry all too often driven by hype. 

We’re incredibly proud of our history and how far we’ve come, but companies don’t thrive for over a century by being content. 

Whether it’s setting a new style trend, retooling our manufacturing process, or building a new state-of-the-art headquarters, we pursue innovation with a spirit of fearless independence. As the only privately held major footwear company in the world, we’re free to do things our way, pushing limits and testing boundaries as we continually reimagine what could be. After all, the status quo isn’t static.

But doing things our way wouldn’t mean much if we weren’t also doing them the right way. We invest in our associates as they invest in us, and as we move forward, we make a point of giving back, supporting communities around us through ambitious philanthropic efforts and involvement programs. We are a company that cares, and our culture is one of integrity and teamwork where together we become greater than the sum of our parts.

Section iconCompany Overview

Headquarters
100 Guest St Brighton Landing Brighton, MA 02135-2088 US
Phone number
+1-617-783-4000
SIC Code
5661 - Shoe Stores
Founded
1906
Employees
5001-10000

Section iconFunding & Financials

  • $1B

    New Balance's revenue is in the range of $1B

Section iconFunding & Financials

  • $1B

    New Balance's revenue is in the range of $1B

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