Integrated Aftermarket Merritt's position as a leading aluminum trailer accessory manufacturer and an authorized Great Dane service and parts facility creates opportunities to bundle trailers, parts and maintenance for fleet customers and independent shops. Target Great Dane client base and existing trailer owners with upgrade kits and service contracts.

Agri Transport Niche Core focus on livestock, commodity and gooseneck trailers positions sales efforts toward agricultural producers and transport fleets serving farms, feedlots and grain handlers. Cross-sell aluminum accessories and specialized trailer options to increase average order value.

Service and Parts A strong service and parts channel enables recurring revenue through maintenance plans and parts replenishment. Pursue extended service agreements, fleet maintenance programs and easy-access parts sourcing for customers and partner repair networks.

Regional Growth Based in Colorado with manufacturing and a broad trailer footprint, there are growth opportunities across Western markets and agricultural corridors. Build regional partnerships with fleets, distributors and agricultural co-ops to expand adoption of Merritt trailers.

Digital Enablement The current tech stack suggests potential to enhance digital sales through online catalogs, fast quotes and CRM-driven outreach. Invest in a modern parts catalog, online ordering and targeted marketing to capture inbound inquiries from fleet and agricultural buyers.