Insights

Replenishment Partnerships Leverage EBY's flexible subscription cadence to pursue B2B partnerships with retailers, gyms, corporate perks programs, and hospitality operators looking for a replenishable, comfortable undergarment SKU with a built-in membership model. This creates recurring revenue opportunities and simplifies wholesale sales cycles.

Cause-Driven Marketing EBY's 10% donation to Seven Bar Foundation and focus on empowering women offers a strong cause marketing narrative for CSR collaborations and NGO partnerships, potentially unlocking co-branded campaigns and preferred shelf space with like-minded retailers.

Ethical Sourcing Advantage Sustainable production in Sri Lanka under Women’s Empowerment Principles provides ESG credentials that can help win retailer interest for ethical sourcing, white-label manufacturing, or cross-brand collaborations highlighting a women-focused supply chain.

Data Marketing Edge A robust marketing tech stack enables targeted, performance-driven campaigns through partners and retailers, accelerating adoption and enabling data-led cross-sell opportunities within the EBY community.

Market Expansion Potential The patented flocking technology and replenishment model support expansion into adjacent product categories or wholesale channels, including mid-market retailers and corporate wellness or hospitality programs seeking comfort-first essentials with a compelling CSR story.

EBY Tech Stack

EBY uses 8 technology products and services including Criteo, Visual Website Optimizer, Google Analytics Enhanced eCommerce, and more. Explore EBY's tech stack below.

  • Criteo
    Advertising
  • Visual Website Optimizer
    Analytics
  • Google Analytics Enhanced eCommerce
    Analytics
  • Mixpanel
    Analytics
  • Open Graph
    Content Management System
  • Envoy
    Load Balancers
  • Google Search Console
    Web Analytics
  • Piwik PRO Core
    Web Analytics

Media & News

EBY's Email Address Formats

EBY uses at least 1 format(s):
EBY Email FormatsExamplePercentage
First@join-eby.comJohn@join-eby.com
83%
First.Last@join-eby.comJohn.Doe@join-eby.com
15%
FirstLast@join-eby.comJohnDoe@join-eby.com
2%

Frequently Asked Questions

What is EBY's stock symbol?

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EBY is a publicly traded company; the company's stock symbol is MIDDV.

What is EBY's official website and social media links?

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EBY's official website is join-eby.com and has social profiles on LinkedInCrunchbase.

What is EBY's NAICS code?

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EBY's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does EBY have currently?

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As of July 2026, EBY has approximately 146 employees across 6 continents, including North AmericaSouth AmericaAsia. Key team members include Head Of Marketing: C. L.Head Of Sourcing: M. F.Founder: R. X.. Explore EBY's employee directory with LeadIQ.

What industry does EBY belong to?

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EBY operates in the Retail Apparel and Fashion industry.

What technology does EBY use?

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EBY's tech stack includes CriteoVisual Website OptimizerGoogle Analytics Enhanced eCommerceMixpanelOpen GraphEnvoyGoogle Search ConsolePiwik PRO Core.

What is EBY's email format?

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EBY's email format typically follows the pattern of First@join-eby.com. Find more EBY email formats with LeadIQ.

How much funding has EBY raised to date?

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As of July 2026, EBY has raised $11M in funding. The last funding round occurred on Feb 22, 2023 for $1.7M.

When was EBY founded?

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EBY was founded in 2017.
EBY logo

EBY

Retail Apparel and FashionNew York, United States51-200 Employees

EBY is a New York City, New York–based retailer in the apparel and fashion sector that operates a membership model for undergarments designed to feel like a second skin. The core product combines lightweight fabric with a patented flocking technology to reduce shifting, and members receive replenishment deliveries on a monthly, every-other-month, or quarterly schedule with customizable styles.

The company targets consumers seeking practical, comfortable underwear and incorporates a social impact element by donating ten percent of net sales to the Seven Bar Foundation to support women’s microfinance initiatives. Production is sustainably sourced from a Sri Lankan factory that adheres to environmental, social, and economic performance standards and aligns with United Nations–developed Women’s Empowerment Principles.

Section iconCompany Overview

Stock Symbol
MIDDV
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2017
Employees
51-200

Section iconFunding & Financials

  • $11M

    EBY has raised a total of $11M of funding over 4 rounds. Their latest funding round was raised on Feb 22, 2023 in the amount of $1.7Mas a debt_financing.

  • $25M$50M

    EBY's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $11M

    EBY has raised a total of $11M of funding over 4 rounds. Their latest funding round was raised on Feb 22, 2023 in the amount of $1.7Mas a debt_financing.

  • $25M$50M

    EBY's revenue is estimated to be in the range of $25M$50M

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