Midwest scale Metro Appliances and More is a large, employee-owned distributor with 10 showrooms across four states and annual revenue in the 100M–250M range, indicating substantial purchasing power and potential for expanded large-order appliance supply partnerships with builders and contractors.

Pro builder focus With a customer base of builders, contractors, and homeowners and a long-standing presence since 1974, there is a strong opportunity to upsell bulk procurement programs, volume discounts, and exclusive brand agreements to construction projects and trade accounts.

Extensive brands Offering over 60 major appliance brands creates room to cross-sell complementary products and financing options, plus targeted campaigns for high-margin, in-demand models to new construction and renovation projects.

Digital efficiency Leveraging a modern tech stack including Microsoft 365, Auth0, Google Cloud, and live chat suggests readiness for enhanced e-commerce enablement, CRM integration, and digital lead nurturing to capture contractor and homeowner inquiries.

Growth potential As a top Midwest distributor with strong regional presence, there is an opportunity to scale partnerships via exclusives, national account programs, and showroom-based events to drive builder adoption and repeat business across multiple states.