Market scope Target Florida and South Alabama real estate and insurance professionals with integrated property data, market-share analysis, and preforeclosure leads to expand client adoption of SearchNet and related services.

Data capabilities Leverage comprehensive property records, deeds, mortgages, tax rolls, parcel maps, and homeowner contact data to fuel targeted marketing, CMA creation, and high-margin direct mail campaigns for agents, lenders, and insurers.

Product expansion Capitalize on ongoing map-based search tool development and integration with realMLS to enhance traction with users seeking location-driven property insights and competitive differentiators.

Financial potential With estimated revenue in the mid-range tens of millions, pursue upsell opportunities for premium datasets, advanced analytics, and customized market-share reporting for brokerages, lenders, and closing agents.

Growth channels Promote free demos and self-serve trials to convert real estate professionals, insurance agents, and mortgage lenders into long-term subscribers by showcasing ROI from targeted prospecting, preforeclosure leads, and data-driven CMA workflows.