Sustainability leverage Metsä Tissue is expanding in biogenic carbon capture initiatives and government-backed investments, signaling a strong sustainability agenda that can be paired with our eco-friendly packaging or recycled content solutions to meet their long-term environmental goals.

Leadership expansion Recent executive hires in SVP Sales and strategic leadership shifts across the Metsä Group present an opportunity to engage new decision-makers and propose modern, data-driven sales approaches and channel partnerships.

Cost optimization Headcount reductions and potential temporary lay-offs at a major unit indicate a need to review efficiency, procurement, and supplier spend. This opens doors for value-based offerings such as cost-reducing packaging, supply chain optimization, or bundled service contracts.

Digital channels Metsä Tissue utilizes SAP FICO, Tableau, CRM-oriented tools, and e-commerce platforms like Shopify, suggesting receptivity to integrated digital solutions, advanced analytics, and direct-to-consumer or B2B online sales enhancements.

Regional growth With production across five countries and a 2024 revenue of EUR 1.2 billion, there is appetite for regional expansion support, private-label partnerships, and innovative greaseproof papers and tissue solutions tailored to European and global markets.