Sustainability Focus Cascades is renowned for offering sustainable packaging solutions, which aligns with the growing global emphasis on eco-friendly practices. Leveraging the company's commitment to environmental responsibility could be a compelling value proposition when targeting environmentally conscious clients.

Innovative Offerings With a strong focus on innovation, Cascades provides value-added packaging and recovery solutions. Highlighting the company's innovative products and services can be a key differentiator for sales pitches, especially when engaging with clients seeking cutting-edge solutions.

Research & Development Cascades' continuous efforts in research and development underscore their dedication to staying ahead of industry trends. Utilizing this R&D advantage in sales conversations can position the company as a forward-thinking partner that offers solutions tailored to evolving market demands.

Extensive Production Network With nearly 70 production units across North America, Cascades has a wide-reaching operational footprint. Leveraging this extensive network in sales strategies can facilitate localized service offerings, prompt deliveries, and personalized customer support, enhancing the overall client experience.

Financial Stability Despite fierce competition from companies like International Paper and Amcor, Cascades boasts a solid financial standing with revenues exceeding $1 billion. Positioning Cascades' financial stability and market presence as a reliable partner can instill confidence in potential clients looking for long-term, sustainable collaborations.